How Data Can Transform Your Marketing Efforts
According to a report by McKinsey Global Institute, companies that use data analytics to make critical business decisions have 23 times more likely to acquire a new customer. Also, the companies are 19 times likely to be profitable. The truth ...
4 Important Ways Blockchain Will Change Digital Marketing and Advertising
When it comes to blockchain, most people think it is about cryptocurrencies, finance, and digital ledgers. This makes sense as blockchain is a tech supporting Bitcoin, a currency that is attempting a financial disruption in its form. However, many don’t ...
How Big Data Can Be Used In Designing A Better User Experience
Synopsis: Big data provides essential insight into the buyer’s persona and human behavior. Based on the analysis of big data, providers can stop guessing and start taking calculated measures to increase their product’s success. Big data helps to make a design ...
Redefining Business Existence- The Key Elements Of Digital Transformation
Right now, business is nothing like it was a few years ago. The markets are competitive and customers expect a lot more than just great products and awesome services. Additionally, there are challenges of fine tuning your operations and processes ...
Geolocation & Big Data- Transforming The Marketing Landscape
In the recent years, the internet has emerged as the prime selling channel. Moreover, mobile devices have become the mainstay of marketing. With internet access and mobile ownership growing at a rapid pace, businesses have unprecedented opportunities to target buyers ...
How Big Data Shapes UI Trends and Web Development?
Big data and eCommerce have been carefully interlinked for years. According to a recent IDC report, it’s estimated that the digital universe of big data will increase by 61% to 175 by 2025. eCommerce represents a large part of this ...
Why You Should Utilize Big Data In Your Online Marketing Strategies
The goal of every online business is to take advantage of the power of the internet and its wide reach. One way to do this is by using big data to improve your online marketing strategies.
Why You Should Value Big ...
How to Boost a Content Marketing Strategy Using Big Data
Content marketing is a major part of a business' success story. Whether it's a small family business or an international company, your content marketing strategy needs to be strong to help you secure your spot on the market. You need ...
Conversion Rate Optimization And The Wonders It Can Do To Your Business
Conversion rate optimization or CRO is a vitally important tool for businesses which operate online and if you are not investing time and energy into it right now, then it is time to change that ASAP. If you haven’t already ...
4 Ways to use Big Data in Marketing
It would not be wrong to say that we are living in the golden age of access to information. The amount of data to which a common man has access to these days was never possible in the past. When ...