Big Data Use Cases

One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success: Here are some Big Data Use Cases..

1. Keeping the scope limited

2. Helping to measure the success of a solution that addresses a key business problem

In case the same data set addresses multiple use cases, an organization may need to prioritize their use case and apply an iterative and phased approach. It’s the theory of getting the biggest bang for the buck, both tactical and strategic. Think Big and Act small!

While there are extensive industry-specific use cases, here are some for handy reference:

EDW Use Cases

Augment EDW by offloading processing and storage
Support as preprocessing hub before getting to EDW

Retail/Consumer Use Cases

Merchandizing and market basket analysis
Campaign management and customer loyalty programs
Supply-chain management and analytics
Event- and behavior-based targeting
Market and consumer segmentations

Financial Services Use Cases

Compliance and regulatory reporting
Risk analysis and management
Fraud detection and security analytics
CRM and customer loyalty programs
Credit risk, scoring and analysis
High speed arbitrage trading
Trade surveillance
Abnormal trading pattern analysis

Web & Digital Media Services Use Cases

Large-scale clickstream analytics
Ad targeting, analysis, forecasting and optimization
Abuse and click-fraud prevention
Social graph analysis and profile segmentation
Campaign management and loyalty programs

Health & Life Sciences Use Cases

Clinical trials data analysis
Disease pattern analysis
Campaign and sales program optimization
Patient care quality and program analysis
Medical device and pharma supply-chain management
Drug discovery and development analysis

Telecommunications Use Cases

Revenue assurance and price optimization
Customer churn prevention
Campaign management and customer loyalty
Call detail record (CDR) analysis
Network performance and optimization
Mobile user location analysis

Government Use Cases

Fraud detection
Threat detection
Cybersecurity
Compliance and regulatory analysis

New Application Use Cases

Online dating
Social gaming

Fraud Use-Cases

Credit and debit payment card fraud
Deposit account fraud
Technical fraud and bad debt
Healthcare fraud
Medicaid and Medicare fraud
Property and casualty (P&C) insurance fraud
Workers’ compensation fraud

E-Commerce and Customer Service Use-Cases

Cross-channel analytics
Event analytics
Recommendation engines using predictive analytics
Right offer at the right time
Next best offer or next best action

These are some of my favorites and ones that I have come across. Please add your favorites to the comment section. I would like to know from readers what they are seeing in their organization.

MapR Customer Case Studies

MapR Use Cases By Industry wise

Infrastructure

Managing sewage like traffic thanks to data – http://gigaom.com/data/managing-sewage-like-traffic-thanks-to-data/

Media

How India’s favorite TV show uses data to change the world – http://gigaom.com/cloud/how-indias-favorite-tv-show-uses-data-to-change-the-world/

Process a Million Songs with Apache Pig – http://www.cloudera.com/blog/2012/08/process-a-million-songs-with-apache-pig/

Health Care

Neural Network for Breast Cancer Data Built on Google App Engine – http://googleappengine.blogspot.in/2012/08/neural-network-for-breast-cancer-data.html

Processing Rat Brain Neuronal Signals Using A Hadoop Computing Cluster – Part I – http://www.cloudera.com/blog/2012/07/processing-rat-brain-neuronal-signals-using-a-hadoop-computing-cluster-part-i/

Big Data in Genomics and Cancer Treatment – http://hortonworks.com/blog/big-data-in-genomics-and-cancer-treatment/

Big data is the next big thing in health IT – http://radar.oreilly.com/2012/02/health-it-big-data.html