Every firm aims to understand the customer requirements, fulfill their expectations, create brand awareness, and make its products popular among end-users. A business cannot randomly achieve all these objectives. They need to follow a strategic plan that can lead to satisfied customers, higher revenues, retaining existing customers, and building relationships for the long term. This art of managing the relationship with existing customers and prospective buyers is called customer relationship management.

Gone are the days when businesses used to have a limited number of customers, and their data could be stored and managed in excel sheets. Today, social media and eCommerce have led brands to sell their products beyond local boundaries and reach their target audience across the country. So, customer relationship management also requires powerful tools that can manage huge customer data, eliminate friction, expedite business growth, automate daily tasks, and promote cross-team collaboration. Such CRM tools can help businesses organize all their customer data so that a buyer’s journey can be tracked, communication can be streamlined, and customer experience can be enhanced.

When you start looking for the best CRM software in the market, you are bound to come across Salesforce. It is the world’s #1 cloud-based CRM solution that can supercharge your business like nothing else. If you still haven’t heard about this term and are wondering ‘What is Salesforce?’ then this article is for you. Read on to find out!

An Introduction to Salesforce

When you head on to, here is the description of the platform you will find:

Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

The platform aims to bring companies and customers together. Precisely, Salesforce unites the marketing, sales, service, commerce, and IT teams of an organization through its Customer 360. It is one integrated CRM platform that powers the platform’s entire suite of connected apps. Using Customer 360, firms are able to deliver exceptional customer experience by focusing on the right tasks, accessing crucial data, making faster decisions, and stabilizing the business. 

An Overview of Salesforce Products

Here’s what Customer 360 offers for businesses.

  • Sales Cloud

One of its flagship products, the Sales Cloud is basically designed to assist companies in accelerating their sales cycle. It offers various tools to manage leads, businesses, opportunities, and the individuals they work with.

  • Service Cloud

Using the Service Cloud, businesses can connect everything from their customer data to service experts all on one platform. There are AI-powered workflows to help companies solve business problems faster. It supports customer interaction on any channel and offers smart productivity tools to uplevel call center management.

  • Marketing Cloud

Using the Marketing Cloud, companies can adapt quickly, know their customers better, humanize every moment, and optimize their impact from anywhere. It also allows quicker planning, action on insights quickly, and making partners part of the team. One can explore marketing automation, enterprise-level email, data management, digital advertising, and analytics through the marketing cloud.

  • Commerce Cloud

The Commerce cloud enables businesses to grow revenue and relationships with an entirely connected digital customer journey. They can unify data, personalize every interaction, convert more customers and drive loyalty with a seamless customer experience. There are innovative branded experiences, such as payments and embedded commerce, faster with clicks, code, or headless APIs.

  • Slack

Salesforce, along with Slack, empowers its clients to build their Digital HQ. The platform makes it easier for them to connect customers, employees, and partners with the apps, conversations, and data that power digital workflows for an all-new way to work. The Sales team can use Slack to engage with customers securely in real-time, boost their productivity with automation and actionable insights, and rally their extended team to keep deals moving forward.

  • Einstein AI

Einstein AI can be seen as a smart assistant that helps employees accomplish more in a short amount of time with intelligent case classification, recommendations, and next best actions. The product offers them the answers and information required quickly when automating the best action to take. There are smart bots to answer common customer queries so that employees can focus on more complex cases.

Apart from the above products, Salesforce offers various other platforms to help businesses improve their efficiency, productivity, and meet their ROI (Return on Investment) expectations.

A Career in Salesforce

Certainly, you can start a promising career in Salesforce. If you didn’t know already, Salesforce holds nearly 20 percent of the global CRM market. This means that there are plenty of exciting career opportunities available in the market to explore. With the knowledge of Salesforce, you can start a career as a Salesforce administrator, platform app builder, developer, consultant, technical architect, marketer, and so on.  

Choosing a career path won’t be difficult as Salesforce offers a Trailhead platform where aspirants can learn new skills and transform their careers. Moreover, there are role-based Salesforce certifications that one can add to their resume and benchmark their Salesforce skills. So, go for a Salesforce training program today and watch your career flourishing.