HP’s big data platform tends to digital marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
“The number one thing marketers are struggling ...
Big data – a marketer’s dream or dilemma?
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and ...
5 Insights Your Traditional Data Won’t Tell You
The traditional relational database has been the mainstay of IT for decades. It offered a reliable way to store and search for structured data and an easy way to compare different categories of information. While the relational database works great ...