4 Long-term Benefits Businesses Enjoy with Predictive Analytics
Predictive analytics is quickly transitioning to being omnipresent, given how policy-makers and marketers alike have discovered the magic of historic data that is sourced from within. From being able to shorten the time taken to track cybercrime, to actually limiting ...
Online Branding 101: Systems And Solutions That Will Promote Success
Building your brand online can be one of the most profitable activities you engage in. Although defined broadly, branding is basically about creating a consistent, catchy image and ideology that comes to define what your product and service line is ...
Top 10 Applications of Artificial Intelligence and Machine Learning You Should Know About!
The Silicon Valley reverberates of Machine Learning today as Artificial Intelligence (AI) continues to reshape, mold and revolutionize the world. Machine learning is a fragment of AI and a very significant one. It is a subset of AI that has ...
Using Big Data Analytics to Fight Gambling Addiction
According to research, between 3 and 5 per cent of gamblers end up becoming gambling addicts, plunging themselves, their loved ones and wider society into real problems.
Millions is spent at different levels of society to treat gambling addiction, or make ...
Big Data is Rewriting the Ways Advertising Technology Works
There is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for ...
How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...
11 Telecom Operators Sharing Case Studies and Perspectives Monetising Big Data in Telecoms World Summit 2015
Senior Directors from 11 telecom operators namely Aircel, Bedigital, Bharti Airtel, Celcom, Digi, Globe Telecom, Indosat, StarHub, True Corporation, Vodafone & XL Axiata will be sharing case studies and perspectives on how to monetise internal and external big data at ...
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing marketing campaigns to individuals -- and what a difference it has made. Previously, advertisers had to conduct focus groups, customer ...