big data roiThere is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for the first time). Now with e-commerce sites regularly needing the analytical tool to know where they stand among competitors, it is better to learn some awesome intuitive analytics snippets. This is the only way to corner online competition. Google analytics (GA) has some free tracker tools to convert sales growth. This is a primer for beginners as a step-by-step guide. It also shows how experienced developers can use GA and the platform to improve business.

What you need to know first

There are trillions of websites competing for attention of the user. Only a few get the recognition. This is because, not everyone knows the most optimum techniques to use for web marketing. Getting ranked on the search engines eventually boils down to the coding variants of a website. This is most essential in Internet marketing.

Unlike traditional media techniques which can prove to be costly, these new Internet marketing tactics are cheaper. They help the client to go straight to the inbox and not to the spam or junk folder. They will also be able to provide analytics to prove to the clients how the entire campaign works. This way the client can trace the roots of the SEO and also improvise if responses are lukewarm. This interactive display with regular reports an important value addition, ensures that marketing techniques are most potent. Leave the analytics to the professionals to do the needful.

Step by step guide includes:

  • Navigation
  • Sign up
  • Get a unique tracking code
  • Install the tracking code snippet
  • Goals to be added to conversions

Right method of installation of tracking code

  1. Once you have created the Google analytics account the personalization process begins.
  1. Select a profile from overview page>edit>main website profile information>click status.
  1. The code now needs to be pasted on all pages of the website
  1. The data will arrive after 24 hours
  1. If the website is complex, then a professional will need to do this task along with the other configuration.

How developers can make GA more productive?

There are some new GA tools like Enhanced Ecommerce demo, Account explorer tool, Custom Dashboards, and Embed API. The last feature will need authorization for the user links, statistics, outbound links, client exceptions, and other skills that need analytics. Now developers are able to use Tag manager more effectively. Eventually all webmasters need to track the conversions and that is where the success story lies. Analytics always offer the right data and is intuitive to let one know how to manage the website. Developers can make it more productive by:

Checking demographics of visitors. They can set up the tracking with analytics.

They need to learn how to set it up to get the insight of the visitors. It may make them change the privacy policy to know the visitor at a macro level. Addition of Display feature marks the need to go deeper into gender, age, affinity of the user, etc. The above feature may even change the marketing campaign.

Understanding the audience

Giving the right message at the right time is important for any strategy to work. Today, marketing mentors use media planning software to enhance the way Big Data can be leveraged. The usage of different data management platforms connect to the niche audience. Once the dynamics are understood, then a proper campaign management solution can be made. Will these make things easy? Yes, after all it is not Greek and Latin anymore!

The post is by Preethi Vagadia, a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has successfully executed several projects in logistics management, campaign management solution, and warranty software.