Super Bowl ads need Big Data to be effective
When the Denver Broncos take the field against the Seattle Seahawks, the stakes will be much higher than the outcome of a football game. Advertisements are selling for about $4 million for 30 seconds of air time. That astronomical cost ...
Visualization-The Simple Way to Simplify Big Data
Data visualization has an amazing ability to make the complex simple, and the latest tools can do much more than give everyone the same view of data. It’s only through visualization that we can take something as abstract as symbols ...
How Big Data Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new ‘The Big Data Guru’ column with a post that goes back to basics and establishes what big data really is, ...