What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Grow your Small Business with Workforce Intelligence
It may interest you to know that collecting data revolving around the employees’ working patterns and behavior can solidify the business plans. Yes, some companies follow this technique and reap profitable results. Here, workforce intelligence works as a critical element ...
4 Ways Big Data Is Warming Up Cold Leads
Leads are like soup. Make it right, and you can eat like a king. Make it big enough, and you can eat for days. Most importantly, no one likes cold soup. The comfort it offers comes from its warmth and ...
4 Benefits Of Web Analytics To Business Growth
Back in the day, web analytics was the purview of large companies with fat wallets. This, however, no longer holds true. Today, both big and small companies use web analytics in one form or another, getting the most out of ...
7 essential tools every event planning company should use
Are you someone who is easily haunted by a long to-do list? Well, your event planning company would obviously have a long to-do for its clientele. But you do not have to work hard to keep up; you need to ...
4 Modern Ways To Promote Your Growing Business
If your business is beginning to grow, you're probably very excited. However, you may also be wondering what the next steps are. One thing you'll need to work on is promotion. After all, growth necessitates getting more customers. If you're ...
Benefits of Link Building in 2025
Link building is essentially the process of looking for websites that are willing to post links (also called backlinks) of your content. The aim of this undertaking is to get more traffic to your site and eventually boost its ranking.
Once ...
Which Analytics Consulting Firm Should You Choose?
When you want to boost your data management strategies, you need to hire the right data analytics firm for your company. The good news is that this is a relatively easy task when you know what steps are necessary to ...
4 Benefits Of Online Fax Services
Many years ago, a physical fax machine was almost always considered a staple in businesses and even households alike. It was one of the best ways to send a message to a receiver across the globe, especially back then when ...