twitter analytics

Are you not using Twitter anymore because you think it is an old platform? Have you ever wondered how Twitter is managing to hold up after being around for over 15 years now?

Social media has been around for a very long time, and some of the platforms that are still around today were launched over 15 years ago, like Twitter and Facebook. Since then, social media has grown massively and new platforms have been popping up left, right, and centre. These days, everyone has some or other form of social media account, if not multiple accounts on various platforms. However, everyone has their own preference.

Twitter is one of the most popular and powerful social media platforms, and while it is very popular and has hundreds of millions of users, it can be difficult to grow your account on here because of just how much competition there can be. But it is worth it to put in all of the effort. Twitter was able to grow incredibly rapidly over the years and if you want to know how Twitter has taken over social media, here is how.

It’s simple

The platform is incredibly simple to use and even easier to navigate. For those who are new to the platform or even those who haven’t used it in a whole and don’t know the new features, it is easy to learn and everything you need is right Infront of you, very clearly. As with other social media, it is all about having as many followers as possible, in order to gain influence or grow a business.

Followers are people who subscribe to your tweets and follow you on social media platforms. You can acquire new followers by tweeting interesting, entertaining, or informative content that will resonate with other users, or you can buy Twitter followers via growth services such as Twesocial. When you first sign up for an account it’s important to get as many followers as possible because these people are potential customers of your business and they’ll help boost your brand’s exposure online.

Best for latest updates

Twitter started as a microblogging-style platform where people could post their thoughts and updates to the world. Over the years it has grown to be a bit more than this, however, it remains one of the best places to get the latest news and updates from all over the world, whether it is your friends, businesses, politicians, and more.

Twitter is a great source to find out what is happening right now in the world, especially since it is so easy to tweet, and it is also one of the only social media platforms that still have a focus on worded content instead of just visuals. It is the only platform with this kind of distinction.

So many people are using Twitter as a source of information these days, and you should be doing that too. This kind of engagement on the platform is also great for the platform itself making it rise above other social media platforms

Hashtag relevancy

Next up we have hashtags relevancy. Hashtags are the heart of social media, and just about every social media platform makes use of them as a way to make searching for things easier as well as reaching a target Twitter audience and niche much easier.

While on other platforms you may be limited to the hashtags you use, Twitter is not like this and there is an abundance of hashtags to choose from that will be relevant to the content you are posting. Relevant hashtags are absolutely crucial when it comes to posting on social media as this is how you will extend the reach of your content to the right audience. Hashtags also provide you the chance of going viral much quicker.

Tweet from anywhere

By far, one of the best things about Twitter, much like with any other social media platform, is that you can literally tweet from anywhere in the world, as long as you have a reasonable internet connection and the app on your mobile device. You can tweet anywhere, any time of the day, and it can be done from your phone, from a tablet or another mobile device, or even from a computer.

This is great because it allows for flexibility. Unlike other social media platforms which restrict you to using just your phone, Twitter lets you use a multitude of devices for both posting and spectating.

Direct access

Something that is praised on Twitter is the fact that you have direct access to an audience. Twitter Analytics allows you to track and view key metrics, like follower gain/loss, impressions, engagement rate, retweets and more. As a business or brand, marketing can be particularly difficult, however, it can be made easier when marketing on social media, Twitter especially, as it gives you direct access to an audience.

This is also in a more informal manner which makes it easier for you to communicate with them and for an audience to communicate with you.

This makes Twitter one of the top platforms. Other platforms are a bit more difficult to navigate, but the user interface on Twitter is by far one of the best.