4 Long-term Benefits Businesses Enjoy with Predictive Analytics
Predictive analytics is quickly transitioning to being omnipresent, given how policy-makers and marketers alike have discovered the magic of historic data that is sourced from within. From being able to shorten the time taken to track cybercrime, to actually limiting ...
Big Data for Small Companies: Incentives and Implementation
As of 2017, almost 20% of small companies have embraced the benefits offered by Big Data and have learned that size is not a reason to hold back. This was possible through the increased democratization of data analysis solutions by ...
How to Survive as a Small Company in the Age of Big Data
The profitability of every thriving business is reflected in the value of their data. However, due to the rapid technology development that brought the age of big data, effective use of data has become a crucial matter.
The industry has always ...
How Retail Analytics is Changing the Indian Retail Space
The changing digital landscape of the Indian retail space has meant that retailers are opting for smart tools to leverage growth. Data analytics has emerged as one of the most potent tools allowing retailers to fill the gap between optimizing ...
Gambling on Virtual Reality: The Online Casinos of the future
The gambling industry is growing at a rapid speed and the latest technology lets the gaming companies to consistently improving their gaming facilities. Now Virtual Reality (VR) is the game changer in the online Casino and gambling business. You can ...
Big Data is Rewriting the Ways Advertising Technology Works
There is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for ...
How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
6 Major Tips of a Successful Predictive Analytics Project
Over the years we all helped organizations bring predictive analytics modelling in house and have learned a lot along the way. The use of predictive analytics has had a great impact on the company impact, resulting in better business decisions ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...