How to Survive as a Small Company in the Age of Big Data
The profitability of every thriving business is reflected in the value of their data. However, due to the rapid technology development that brought the age of big data, effective use of data has become a crucial matter.
The industry has always ...
How Retail Analytics is Changing the Indian Retail Space
The changing digital landscape of the Indian retail space has meant that retailers are opting for smart tools to leverage growth. Data analytics has emerged as one of the most potent tools allowing retailers to fill the gap between optimizing ...
Gambling on Virtual Reality: The Online Casinos of the future
The gambling industry is growing at a rapid speed and the latest technology lets the gaming companies to consistently improving their gaming facilities. Now Virtual Reality (VR) is the game changer in the online Casino and gambling business. You can ...
Big Data is Rewriting the Ways Advertising Technology Works
There is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for ...
How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
6 Major Tips of a Successful Predictive Analytics Project
Over the years we all helped organizations bring predictive analytics modelling in house and have learned a lot along the way. The use of predictive analytics has had a great impact on the company impact, resulting in better business decisions ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...
LinkedIn fills another SQL-on-Hadoop niche
Social networks generate colossal amounts of data that have come to defy the use of conventional data-processing tools, so it's no wonder their engineering teams have built their own toolsets -- such as Facebook and its machine-learning tools.
Enter LinkedIn, now ...
How to Beat Your Competition Using Analytics in Insurance
AXA, LV= and Co-operative Insurance divulge how you can beat your competition using analytics in insurance
Competition in insurance is heating up, and analytics is widely recognised as a key tool for gaining an edge.
According to AXA, LV= and Co-operative Insurance; ...