5 Big Data Hadoop Use Cases for Retail

Only in the last few years has the integration of big data and retail marketing become a method for customizing marketing campaigns to individuals -- and what a difference it has made. Previously, advertisers had to conduct focus groups, customer ...

The new Reality-Data Warehouse And Big Data:Modernizing a Traditional BI Concept

Stefan Müller, Director Business Intelligence & Big Data, it-novum Big Data seems to have rendered the traditional data warehouse concept obsolete, being too slow, not flexible enough and having poor analytics. However, this article shows that – implemented in in the ...

Will Big Data Analytics Replace BI?

John Leonard of Computing.co.uk recently asked, “In 10 years’ time will big data analytics have replaced traditional relational business intelligence systems? That was one of the questions that Computing asked UK IT decision-makers in the quantitative survey that formed part of our recent big data ...

Cassandra-Database Solution for modern day applications?

Cassandra is a one stop choice for data driven organizations dealing with real-time Big Data operations for their core functionalities. Now what makes it so dear to the developers and organizations dealing huge databases is a bunch of features that ...
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