How To Analyze And Manage Data For Better Business Decisions
Nowadays, data is key to every decision that a business takes towards enhancing their revenue and profit for long-term sustainable growth. In fact, research by McKinsey shows that capturing customer data allows businesses to outperform peers in sales growth and ...
Technologies That Businesses Should Invest In
If the pandemic taught us anything, it’s that businesses need to be prepared for any uncertainty. The work-from-home situation resulted in high demand for conferencing suites and video call software like Zoom and Microsoft Teams.Â
With technology assisting organizations to run smoother ...
5 Tips For Managing Big Data For Business
Data have been an essential part of business for so many years. Manufacturers, retailers, and marketers depend on data to develop products and design strategies used in daily business operations. Handling simple data could be easy for businesses as they ...
Why Should Entrepreneurs Keep Up With New-age Technologies?
We live in an ever-evolving world of technology. The rapid rise of blockchain, deep learning, robotics, AR, and smart AI assistants help people schedule a meeting or choose a better service/product.Â
It won’t be wrong to say that the rate technology ...
3 Ways AI is Taking Digital Signage to The Next Level
Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise ...
Healthcare: How Big Data Affects Your Business
Big data plays an invaluable role within healthcare, and it offers organizations insight into business processes. It is used to help organizations address operational issues, and it can help businesses save money. There are many ways you can use big ...
Why Chatbots should be a part of your Big Data plan in 2025
In the past, if people wanted something done, they had to do it on their own. This is why acquiring new knowledge is a necessity. These days, however, almost everything can be done with a click of a button - ...
What Do Third-Party Logistics Companies Actually Do?
Logistics covers everything to do with the movement, storage and handling of physical products. Most companies handle their logistics themselves, but this can soon become completely impractical if, for instance, they expand beyond their logistics staffing level. This is where ...
What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
5 Data Classification Best Practices to Improve Your Business Workflow
All modern businesses manage data to a certain extent, regardless of the industry or niche. Some have enormous data flows, while others manage minimal volumes of information. However, they all do have one thing in common - this data needs ...