How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...
11 Telecom Operators Sharing Case Studies and Perspectives Monetising Big Data in Telecoms World Summit 2015
Senior Directors from 11 telecom operators namely Aircel, Bedigital, Bharti Airtel, Celcom, Digi, Globe Telecom, Indosat, StarHub, True Corporation, Vodafone & XL Axiata will be sharing case studies and perspectives on how to monetise internal and external big data at ...
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing marketing campaigns to individuals -- and what a difference it has made. Previously, advertisers had to conduct focus groups, customer ...
5 Areas Where Big Data is Doing Well
It's not often that an IT innovation is as disruptive as Big-Data. The tecnology has brought a paradigm shift in our approach, storage, usage and monetization of data assets. Every path-breaking innovation has its share of hype, expectations and "Big ...
Super Bowl ads need Big Data to be effective
When the Denver Broncos take the field against the Seattle Seahawks, the stakes will be much higher than the outcome of a football game. Advertisements are selling for about $4 million for 30 seconds of air time. That astronomical cost ...
Visualization-The Simple Way to Simplify Big Data
Data visualization has an amazing ability to make the complex simple, and the latest tools can do much more than give everyone the same view of data. It’s only through visualization that we can take something as abstract as symbols ...
How Big Data Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new ‘The Big Data Guru’ column with a post that goes back to basics and establishes what big data really is, ...