Cassandra 2.0-The next generation of big data
In 2008, Facebook gave big data users a gift. The social network released Cassandra, its NoSQL, big data distributed data store to open source. Today, with the release of Cassandra 2.0, the gift is more valuable than ever.
Since 2008, under ...
Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story.
In order to understand ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). Since then the term ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of society into those who have new economy skills and those who do not.
The mobile internet and cheap handsets have helped ...
Think small for big data services
If there is one consistent theme of the big data bubble, it is that most organisations do not have the skills required to capitalise on the opportunity.
This goes for both technical and applied skills. Hadoop is the standout technology platform ...
Internet of Things gives rise to era of big data
As businesses across the globe collect more and more data, the "Internet of Things" is increasingly looking like a reality. We are all interconnected, and with that connectivity comes boundless opportunity for companies and their individual employees to gather more ...
Splunk-Making Big Money With Big Data
Just look at Splunk (SPLK), which blew past expectations in its latest earnings report. So far in today’s trading, the shares are up 13% to put the company at an all-time high around $55. The stock has gained almost 90% ...
Beat the odds in the big data productivity battle
big dataIn the Gartner model, businesses will first enter a stage where they will innovate and experiment with big data. This will be followed by a period of optimism and very high expectations from IT and business management.
Gartner's next predicted ...
Improving Customer Service with Big Data
Customer service is key for ecommerce businesses. If retailers could improve customer service while also reducing its cost, they would likely do it. Big data can help achieve this goal in the following four areas.
1. Website Is Broken
This is the ...
Big Data and Decision Management Systems-The Impact of Variety
Big Data involves adding more types of data, from more sources inside and outside of the organization, to your analytic toolkit. Social, mobile, local and cloud data sources are exploding and organization must find ways to take advantage of these ...