How to Protect User Data on Your Ecommerce Site
Customer data is the lifeblood of any online business, and that explains why e-commerce website owners ought to be concerned about secure data transmission and storage. However, keeping customer data secure in the current scenario is difficult because the average ...
Professional Insurance Services — From Indemnity to Health Insurance
There are many occasions in which we, as independent people who have entered the working world might need the help of an insurance policy. In fact, there are specific types of insurance services that have pretty much necessary amenities to ...
What Do Third-Party Logistics Companies Actually Do?
Logistics covers everything to do with the movement, storage and handling of physical products. Most companies handle their logistics themselves, but this can soon become completely impractical if, for instance, they expand beyond their logistics staffing level. This is where ...
What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Why explainer video is that expensive?
Explainer video pricing can seem to be not so easy to understand as long as it is not a tangible asset. Sometimes it is difficult to convey to a boss that this investment will not be throwing money down the ...
The Basic Understanding of Algorithms Used in Spell Checkers
The first-ever spell check was called WordCheck and released in 1981 on Commodore computer systems. Forty years later, Grammarly is taking chunks out of the competition with its range of features, but even this tool is looking over its shoulder ...
4 Benefits Of Web Analytics To Business Growth
Back in the day, web analytics was the purview of large companies with fat wallets. This, however, no longer holds true. Today, both big and small companies use web analytics in one form or another, getting the most out of ...
7 essential tools every event planning company should use
Are you someone who is easily haunted by a long to-do list? Well, your event planning company would obviously have a long to-do for its clientele. But you do not have to work hard to keep up; you need to ...
4 Modern Ways To Promote Your Growing Business
If your business is beginning to grow, you're probably very excited. However, you may also be wondering what the next steps are. One thing you'll need to work on is promotion. After all, growth necessitates getting more customers. If you're ...