Google Analytics Vs Adobe Analytics

Analytics tools like Google Analytics and Adobe Analytics provide vital data and insights that can help businesses understand their website traffic and customer behavior. Choosing between the two main options requires careful consideration of their key differences and similarities. TL;DR Google Analytics ...

How Analytics can help you Prevent Customer Problems Before they arise

Foreseeing a complex situation before it arises, and acting on the problem to prevent losses, is fundamental to the success of any business. With predictive data now available, organizations can work to address problems, and minimize consumer churn and complications. Establishing ...

How to Beat Your Competition Using Analytics in Insurance

AXA, LV= and Co-operative Insurance divulge how you can beat your competition using analytics in insurance Competition in insurance is heating up, and analytics is widely recognised as a key tool for gaining an edge. According to AXA, LV= and Co-operative Insurance; ...

9 Questions to Ask Before Kicking off any Big Data Project

What do you get when you combine rebranded analytics systems, a minefield of consultants turned “big data experts,” and insanely expensive “big data servers” that look suspiciously similar to commodity machines? You get: the most complicated space for any business or ...