6 Basic Mistakes Marketers Make About Big Data
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind ...
Cassandra 2.0-The next generation of big data
In 2008, Facebook gave big data users a gift. The social network released Cassandra, its NoSQL, big data distributed data ...
Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of ...
Think small for big data services
If there is one consistent theme of the big data bubble, it is that most organisations do not have the ...
Internet of Things gives rise to era of big data
As businesses across the globe collect more and more data, the "Internet of Things" is increasingly looking like a reality. ...
Splunk-Making Big Money With Big Data
Just look at Splunk (SPLK), which blew past expectations in its latest earnings report. So far in today’s trading, the ...
Big Data Bits Featuring Couchbase, Datawatch, Panopticon, MongoDB, Hadoop 2.x
Europe seems to be on holiday this week and in North America it’s the unofficial last week of summer. But ...
Big Data and Analytics Must Be Properly Matched
Those who have any reasonable familiarity with the modern tech sector will fully understand the difference between big data and ...