Healthcare Software That Saves Lives

One of the primary ways technology has improved humans’ lives across the globe is its immense beneficial influence on the healthcare sector. Since Covid-19 hit, the adoption of Digital healthcare as an indispensable part of medicine has grown massively, mainly ...

What is First-party data?

Defining First-Party Data First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes: Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc. One survey revealed that since marketers ...
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