Is Big Data big enough for marketers?
Big Data has been gaining in prominence in recent times. For businesses that are experiencing difficulties in making Big Data work in reality, their first step should be to understand the challenges in decoding this Big Data. At Marketing Analytics ...
HP’s big data platform tends to digital marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
“The number one thing marketers are struggling ...
Big data and predictive analytics-When is enough data enough?
"Many predictive analytics applications turn out not to need all of the data," Berry said during his keynote talk at Predictive Analytics World. So the real task for data scientists et al. isn't figuring out how to analyze all the ...