The world of Big Data is a world of pervasive data collection and aggressive analytics. Some see the future and cheer it on; others rebel. Behind it all lurks a question most of us are asking—does it really matter? I ...
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and ...
As 2013 kicked off Gartner analyst Svetlana Sicular noted in her blog that big data is sliding down into the Trough of Disillusionment, a steep cliff in the Gartner Hype Cycle that follows the Peak of Inflated Expectations. (If you’re ...
Enterprises don’t need petabytes of data, a small army of data scientists, not even a big budget to get a meaningful start with Big Data — thanks to Hadoop.
Harness Big Data, the common refrain in many business and technology publications ...
It's an engrossing thought for an idle moment: if you had all the computing power in the world at your disposal, what task would you want accomplished? Would you put it to work on a cure for cancer? Or perhaps ...
Over 150 billion email messages are currently being sent every day from about 3.5 billion email accounts worldwide. So, it’s easy to understand why we miss important messages as we struggle to keep up with the surge. For some, the ...
The hunger for collecting information into what is commonly called Big Data has become a goal in itself, far removed from the original reasons for retaining transaction data from a variety of business processes. Enterprises have worked hard to collect, ...
Cloud computing democratizes big data – any enterprise can now work with unstructured data at a huge scale.
At first glance, it isn’t obvious why the unstructured data methods of the new big data world are even necessary. Even if new ...
Google’s latest business venture: Calico, or the “California Life Company,” aims to extend life by tackling aging and disease. How? Big-data analytics is the key.
On the one hand, could this be an early Google April fool?
On The Other Hand, Google ...
Is it time for your company to get into big data? Wrong question—you’re already in it. The real question is whether you will seize the opportunity or be overwhelmed by it.
The fact is that all businesses are on the big ...