Is Big Data big enough for marketers?
Big Data has been gaining in prominence in recent times. For businesses that are experiencing difficulties in making Big Data work in reality, their first step should be to understand the challenges in decoding this Big Data. At Marketing Analytics ...
Adobe Analytics Update Offers Real-Time Analysis
Adobe has released a major update of its Adobe Analytics software, which adds advanced analytics capabilities such as new anomaly detection as well as improved real-time reporting capabilities, data visualizations, mobile app insights and video metrics.
A major component of the ...
Does Bigger Data Lead to Better Decisions?
Many scholars, from decision scientists to organizational theorists, have addressed this question from different perspectives, and the answer, as for most complex questions, is “it depends.” Big Data can lead to Big Mistakes. After all, the financial sector has been ...
Sepaton launches super-duper big data-slurping deduper
Sepaton has updated its 16-node deduping disk-to-disk backup mill with hybrid dedupe methods and has planned a capacity jump to 16 petabytes.
The S2100-ES2 generation is being followed by this new VirtuoSO product, which keeps the clustered node limit of 16 ...
HP’s big data platform tends to digital marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
“The number one thing marketers are struggling ...
Has Hadoop Entered the Mainstream?
After all the hype around Apache Hadoop, we are starting to see some successful implementations that highlight its benefits. However, we do not yet see the kind of enterprise adoption typically associated with a technology that promises to manage high ...
Making a business case for Hadoop
How will it fit in traditional enterprise IT environments?
Apache Hadoop is an open source technology that offers a radically cheaper alternative to the processing and storage of large amounts of unstructured data.
But for all of its potential benefits, Hadoop can ...
Hadoop, Web 2.0 get a path to tape for cheap long-term storage
An appliance designed for Web 2.0 companies may take them back to the future with tape storage.
Tape has been around since the dawn of electronic computers and is still used for many types of long-term storage, but it hasn’t played ...
Big Data new favourite in decision making
Even as adoption of Big Data technology is on the rise to make better business decisions, companies are also concerned about lack of skilled workforce to keep pace with the rate of IT innovation, a study by IT firm EMC ...
What’s the Big Deal About Big Data?
Big Data -- that is, the amassing and analysis of gigantic amounts of raw information from a wide range of sources -- might sound scary to people who imagine government supercomputers sifting through phone call records and toll-booth surveillance video ...