Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story.
In order to understand ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). Since then the term ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of society into those who have new economy skills and those who do not.
The mobile internet and cheap handsets have helped ...
Think small for big data services
If there is one consistent theme of the big data bubble, it is that most organisations do not have the skills required to capitalise on the opportunity.
This goes for both technical and applied skills. Hadoop is the standout technology platform ...
Internet of Things gives rise to era of big data
As businesses across the globe collect more and more data, the "Internet of Things" is increasingly looking like a reality. We are all interconnected, and with that connectivity comes boundless opportunity for companies and their individual employees to gather more ...
Splunk-Making Big Money With Big Data
Just look at Splunk (SPLK), which blew past expectations in its latest earnings report. So far in today’s trading, the shares are up 13% to put the company at an all-time high around $55. The stock has gained almost 90% ...
Big Data and Analytics Must Be Properly Matched
Those who have any reasonable familiarity with the modern tech sector will fully understand the difference between big data and analytics. However, you might be surprised how many people think that the latter naturally follows the former – that as ...
Beat the odds in the big data productivity battle
big dataIn the Gartner model, businesses will first enter a stage where they will innovate and experiment with big data. This will be followed by a period of optimism and very high expectations from IT and business management.
Gartner's next predicted ...
Improving Customer Service with Big Data
Customer service is key for ecommerce businesses. If retailers could improve customer service while also reducing its cost, they would likely do it. Big data can help achieve this goal in the following four areas.
1. Website Is Broken
This is the ...