As with most questions to do with tech, the answer is much more complicated than the question suggests. As briefly as I can put it, the answer is: potentially, but not necessarily.
By its nature, big data opens companies up to ...
Big data is a vast collection of data that is collected from various traditional and digital sources. This data is a gold mine for marketing analysts and is a source of constant discovery and interpretation of consumer behavior. Nowadays, analysts ...
Small Data is not Enough Anymore
The hyper connected world we live in generates over 2.5 billion gigabytes of data daily. This comes from social media, messaging, video uploads, and data created by sensors from IoT. Only in the US, there ...