Super Bowl ads need Big Data to be effective
When the Denver Broncos take the field against the Seattle Seahawks, the stakes will be much higher than the outcome of a football game. Advertisements are selling for about $4 million for 30 seconds of air time. That astronomical cost ...
5 Steps To Master Big Data and Predictive Analytics
As recently as the past two years, one of the seminal issues regarding Big Data was storage, especially with respect to the exponential growth and size of unstructured data that did not fit into databases (e.g., video feeds, PowerPoint presentations). ...
7 Big Data Trends for 2014
As the year 2013 is almost over, it is good to have a look back at the trends that I discussed for 2013 and look forward to the Big Data trends of 2014. It can be said that 2013 was ...
The secrets of designing and building big data apps
Software applications have traditionally been perceived as a unit of computation designed and used to solve a problem. Whether an application is a CRM tool that helps manage customer information or a complex supply-chain management system, the problem it solves ...
Why Santa needs Big Data
Now, Hadoop! Now, SQL! Now, NOSQL, and Opensource! On, Cloud technology! On, Apps! On, SaaS, and Infrastructure!
Back in the days before databases, automated production lines, and GPS, one man had one of the best, if not THE best system in ...
7 Ways Big Data Could Revolutionize Our Lives
We know that big data is changing the way we live and work. It is changing societies and changing businesses. On this platform we have included many best practices that show concrete example of how this is happening. To illustrate ...
HP’s Earth Insights deploys big data tech against eco threats
HP has turned its Vertica big data technology to the task of helping ecologists detect risks to threatened species.
The company announced HP Earth Insights on Tuesday, a joint project with non-governmental organisation Conservation International designed to speed up the analysis ...
Yahoo SAMOA, Open Source Platform for Mining Big Data Streams
Yahoo SAMOA (Scalable Advanced Massive Online Analysis) is a framework for mining big data streams and applying distributed machine learning algorithms. You can think of SAMOA as Mahout for streaming.
SAMOA (Scalable Advanced Massive Online Analysis) is a framework for mining ...
6 Issues To Consider When Planning A Big Data Project
Big data should be about solving specific problems, not just jumping on the technology bandwagon. Here are six issues to consider as you plan or refine big data projects.
Big data picture from Shutterstock
These comments come from the recent Gartner Symposium ...
Essential big data tools for government
Big data. It’s massive. It comes in all types of formats. It’s dynamic, changing.
Government managers are looking to derive value from the mountains of data collected by their agencies to tackle a host of issues, including cybersecurity, fraud detection, crime ...