Microsoft goes big data with new Hadoop Azure service
In much the same way that Microsoft brought spreadsheet crunching to the business world through its now-ubiquitous Excel, the company is hoping to make a similar impact with big data analysis with its new Windows Azure HDInsight service.
“I think what ...
How Big Data can Help Marketers Cater to an International Audience
We live in an international market, but the art of catering to multiple cultures has yet to be perfected and for good reason. There are multiple barriers when it comes to catering to an international audience. Identifying a market need, ...
Is Big Data big enough for marketers?
Big Data has been gaining in prominence in recent times. For businesses that are experiencing difficulties in making Big Data work in reality, their first step should be to understand the challenges in decoding this Big Data. At Marketing Analytics ...
Adobe Analytics Update Offers Real-Time Analysis
Adobe has released a major update of its Adobe Analytics software, which adds advanced analytics capabilities such as new anomaly detection as well as improved real-time reporting capabilities, data visualizations, mobile app insights and video metrics.
A major component of the ...
Does Bigger Data Lead to Better Decisions?
Many scholars, from decision scientists to organizational theorists, have addressed this question from different perspectives, and the answer, as for most complex questions, is “it depends.” Big Data can lead to Big Mistakes. After all, the financial sector has been ...
Sepaton launches super-duper big data-slurping deduper
Sepaton has updated its 16-node deduping disk-to-disk backup mill with hybrid dedupe methods and has planned a capacity jump to 16 petabytes.
The S2100-ES2 generation is being followed by this new VirtuoSO product, which keeps the clustered node limit of 16 ...
HP’s big data platform tends to digital marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
“The number one thing marketers are struggling ...
Teradata Aster gets graph database, HDFS-compatible file store
When Teradata bought Aster Data in 2011, it set out on a quest to bring (then) esoteric Big Data technology to the relational database faithful. Specifically, Aster's SQL-MapReduce facility allowed specialists to write MapReduce code that would be executed not ...
Has Hadoop Entered the Mainstream?
After all the hype around Apache Hadoop, we are starting to see some successful implementations that highlight its benefits. However, we do not yet see the kind of enterprise adoption typically associated with a technology that promises to manage high ...
Making a business case for Hadoop
How will it fit in traditional enterprise IT environments?
Apache Hadoop is an open source technology that offers a radically cheaper alternative to the processing and storage of large amounts of unstructured data.
But for all of its potential benefits, Hadoop can ...