The Power of Supply Side Platforms (SSPs): Enabling Efficient Ad Inventory Management
Programmatic advertising — i.e., buying and selling ads in real-time through automated systems — has become a major part of the online advertising ecosystem. It now accounts for nine out of 10 display ad dollars, and the vast majority of ...
5 SEO KPIs Every Website Owner Should Understand
Having a website doesn't guarantee success. The digital landscape is too complex and competitive for simply having a website alone. Website owners must employ effective search engine optimization (SEO) strategies to truly thrive and attract valuable organic traffic. Monitoring SEO ...
8 Tips on Using Data for Ecommerce
Leveraging data-driven insights allows your business to make informed decisions that align with your target audience's preferences and behaviors. This article will explore key tips for effectively utilizing data to enhance content for your ecommerce store, drive growth, and create ...
Why Self-Service Analytics is the Future: Exploring its Benefits
Recent advances in technology such as Generative AI are enabling people to become self-reliant in gaining information, creating content, or designing visuals with minimal assistance or training. But when it comes to making important business decisions or taking quick actions, ...
Is there such a thing as an untraceable VPN?
VPN is known for boosting online privacy. It’s a must for people not wishing to be tracked. However, some claims about VPN may be too enthusiastic. How much protection does it really offer? Can it be tracked or not? Answering ...
Why Do Businesses Need Data Acquisition And Cleansing?
All businesses seek to grow and prosper, but thousands fail every week. To be successful, businesses need to have measurements in place to ascertain whether marketing campaigns are profitable, or where expenses can be cut.
Businesses are relying more on real-time ...
Streamlining Your Sales Process: A Step-by-Step Flowchart
Why a streamlined sales process is crucial for business success
A streamlined sales process is essential for business success as it helps to increase revenue, improve customer satisfaction, and reduce costs. By mapping out and optimizing your sales process, you can ...
3 Important Things to Know if You’re Involved in PR for a Logistics Firm
While there are PR skills and knowledge that can be applied in any industry, certain niches require a more specialist approach to handle effectively.
Logistics is a good example of this, so if you’ve got a client in this sector in ...
Here’s How Web 3.0 Will Impact Businesses In The 2020s
If you have been an entrepreneur for the last couple of years, chances are that you have seen many transformations that have changed your business operations. You have been forced to adapt to these transformations for your business to stand ...
How Does the Internet of Things Help Businesses?
If you want your business to grow successfully, you must consider modernizing various processes. Practice shows that 83% of companies that have implemented IoT in their work have evaluated this solution's advantages and improved their efficiency. Today we want to ...