Big Data is Rewriting the Ways Advertising Technology Works
There is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for ...
How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
6 Major Tips of a Successful Predictive Analytics Project
Over the years we all helped organizations bring predictive analytics modelling in house and have learned a lot along the way. The use of predictive analytics has had a great impact on the company impact, resulting in better business decisions ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...
LinkedIn fills another SQL-on-Hadoop niche
Social networks generate colossal amounts of data that have come to defy the use of conventional data-processing tools, so it's no wonder their engineering teams have built their own toolsets -- such as Facebook and its machine-learning tools.
Enter LinkedIn, now ...
How to Beat Your Competition Using Analytics in Insurance
AXA, LV= and Co-operative Insurance divulge how you can beat your competition using analytics in insurance
Competition in insurance is heating up, and analytics is widely recognised as a key tool for gaining an edge.
According to AXA, LV= and Co-operative Insurance; ...
11 Telecom Operators Sharing Case Studies and Perspectives Monetising Big Data in Telecoms World Summit 2015
Senior Directors from 11 telecom operators namely Aircel, Bedigital, Bharti Airtel, Celcom, Digi, Globe Telecom, Indosat, StarHub, True Corporation, Vodafone & XL Axiata will be sharing case studies and perspectives on how to monetise internal and external big data at ...
Big Data trends for 2015 Infographic
Here is DataRPM's infographic on its analysis of big data and its predictions for 2015.
4 Ways To Innovate Using Big Data And Analytics
IBM When it comes to big data, organizations are feeling the need for speed. Using the cloud as a platform for innovation, companies are rolling out big data and analytics technologies not simply to transform how they engage with customers, ...