Super Bowl ads need Big Data to be effective
When the Denver Broncos take the field against the Seattle Seahawks, the stakes will be much higher than the outcome of a football game. Advertisements are selling for about $4 million for 30 seconds of air time. That astronomical cost ...
Use Cases Of MongoDB
MongoDB is a relatively new contender in the data storage circle compared to giant like Oracle and IBM DB2, but it has gained huge popularity with their distributed key value store, MapReduce calculation capability and document oriented NoSQL features.
MongoDB has ...
How Big Data can Help Marketers Cater to an International Audience
We live in an international market, but the art of catering to multiple cultures has yet to be perfected and for good reason. There are multiple barriers when it comes to catering to an international audience. Identifying a market need, ...
The Top 5 Big Data Use Cases Your CEO Will Love
One of the biggest questions surrounding ‘analytics’ and ‘big data’ is how do you actually use it to add value? Big data is still such a foggy term that it attracts many myths ranging from ‘big data is not useful ...