Cloudera positions Hadoop as an enterprise data hub
Taking note of how customers have been working with its Hadoop distribution, Cloudera has expanded the scope of its software so that it can serve as a hub for all of an organization’s data, not just data undergoing Hadoop MapReduce ...
Microsoft goes big data with new Hadoop Azure service
In much the same way that Microsoft brought spreadsheet crunching to the business world through its now-ubiquitous Excel, the company is hoping to make a similar impact with big data analysis with its new Windows Azure HDInsight service.
“I think what ...
How Big Data can Help Marketers Cater to an International Audience
We live in an international market, but the art of catering to multiple cultures has yet to be perfected and for good reason. There are multiple barriers when it comes to catering to an international audience. Identifying a market need, ...
Is Big Data big enough for marketers?
Big Data has been gaining in prominence in recent times. For businesses that are experiencing difficulties in making Big Data work in reality, their first step should be to understand the challenges in decoding this Big Data. At Marketing Analytics ...
Adobe Analytics Update Offers Real-Time Analysis
Adobe has released a major update of its Adobe Analytics software, which adds advanced analytics capabilities such as new anomaly detection as well as improved real-time reporting capabilities, data visualizations, mobile app insights and video metrics.
A major component of the ...
Does Bigger Data Lead to Better Decisions?
Many scholars, from decision scientists to organizational theorists, have addressed this question from different perspectives, and the answer, as for most complex questions, is “it depends.” Big Data can lead to Big Mistakes. After all, the financial sector has been ...
Making a business case for Hadoop
How will it fit in traditional enterprise IT environments?
Apache Hadoop is an open source technology that offers a radically cheaper alternative to the processing and storage of large amounts of unstructured data.
But for all of its potential benefits, Hadoop can ...
Hadoop, Web 2.0 get a path to tape for cheap long-term storage
An appliance designed for Web 2.0 companies may take them back to the future with tape storage.
Tape has been around since the dawn of electronic computers and is still used for many types of long-term storage, but it hasn’t played ...
What’s the Big Deal About Big Data?
Big Data -- that is, the amassing and analysis of gigantic amounts of raw information from a wide range of sources -- might sound scary to people who imagine government supercomputers sifting through phone call records and toll-booth surveillance video ...
IBM launches research lab for big data applications
The world has a lot of Big Data, or massive amounts of information stored across giant data centers. Now it’s time to make use of it. That’s why IBM Research has created its new Accelerated Discovery Lab. The aim is ...