One of the most important developments to come out of the e-commerce boom has been the use of automation to streamline the customer experience. Platforms like eBay and Amazon take advantage of powerful artificial intelligence and machine learning algorithms to analyze what consumers want and like, delivering tailored recommendations that drive more sales.

In addition to enhancing B2C commerce, AI and machine learning can potentially revolutionize the way B2B companies interact with their customers. If you’re not already using or considering using AI to enhance your customer service, you may start falling behind your competitors.

AI carries a number of benefits for B2B customer service teams.Chatbots can use deep learning techniques to create more insightful and conversational responses. Voice assistants can incorporate AI that understands natural language and speech to provide more personalized assistance. For these and many other reasons, nearly half of customer service specialists say the use of AI has enabled them to provide a more customized experience for their customers than without it.

Improving B2B Customer Experiences

There are a number of benefits AI can deliver when integrated into your customer service operations. It enables faster and more accurate responses, with the ability to respond almost instantaneously to simple queries or requests. AI also analyzes user data and provides customers with a more personalized experience offering recommendations while they browse. In addition to customer-facing operations, AI-powered software can streamline numerous background tasks, taking the burden off your support agents and allowing them to concentrate on more sophisticated work. However, implementing AI successfully into your processes takes more than simply installing a software package. It’s important for your organization to identify your business goals and think about which problems are best suited for AI to solve. Once you identify the vendor that can best help you accomplish your objectives, you’ll need to take time to train your new AI algorithms to ensure the most accurate solutions. Working with the right vendor to guide you through this process is essential to maximizing AI’s value to your organization. Artificial intelligence has changed more than B2C business — it also has the potential to enhance the service your B2B enterprise offers to your customers. To learn more about how this AI can help you monitor, manage, and improve your overall customer experience, check out the resources below.

Infographic created by TeamSupport, a customer support software company