Composable Commerce: The Future Of ECommerce
In today’s digital landscape, many brands use outdated, monolithic commerce architecture for their eCommerce presence. However, these conglomerates only offer a single solution and one digital experience for customers. Alternatively, composable commerce differs from this one-size-fits-all approach by offering flexibility and scalability for businesses. Learn more about this software model and how it works in an evolving market.
Composable commerce offers a modular approach to software architecture. It let companies leverage modern approaches and technologies to adapt to the evolving market. In other words, businesses can build a flexible tech stack that is customized to their unique needs. This is achieved by using the best services and features for their goals. What’s more, composable commerce is cloud native, tech agnostic and component based.
Each component in an organization’s tech stack is replaceable and scalable. Other benefits of this software model include the ability to create omnichannel experiences and eliminate vendor risk. With composable commerce, businesses don’t have to rely heavily on IT. Additionally, this component-based design approach gives brands a competitive edge because it lets brands keep up with everchanging patron expectations and behaviors.
There are numerous ways businesses can migrate to a composable commerce approach. For instance, companies can begin by defining their goals. Maybe they wish to improve in areas such as business growth, customer experiences or operational efficiency. This can help organizations align their efforts with the right components. Additionally, finding the right platform is imperative. Businesses should look for one that features a composable-friendly design and an API-first approach.
Another way to implement this approach is to adopt it in phases. After all, it is a gradual process. For example, companies can consider a phased integration plan.
To learn more about the concept of composable commerce, see the accompanying resource.
Infographic created by commercetools, a composable commerce platform company