Fivetran vs Matillion

In the world of data integration and ETL (Extract, Transform, Load) processes, choosing the right tool can significantly impact the efficiency and effectiveness of your data workflows. Two popular options in the market are Fivetran and Matillion. Both tools provide powerful ETL capabilities, but they have their own strengths and differences. In this article, we will dive into a comprehensive comparison of Fivetran and Matillion to help you make an informed decision.

What is ETL?

Before we delve into the comparison, let’s briefly explain what ETL is. ETL stands for Extract, Transform, Load, and it refers to the process of extracting data from various sources, transforming it into a unified format, and loading it into a target destination, such as a data warehouse. ETL tools automate and streamline this process, saving time and effort for data teams.

Fivetran: Features and Benefits

Overview of Fivetran

Fivetran is a cloud-based data integration platform that specialises in automating data pipelines. It aims to simplify the ETL process by providing a seamless and reliable way to connect and sync data from different sources into a destination of your choice. Fivetran supports a wide range of data sources, including databases, SaaS applications, and cloud storage services.

Key Features

  • Automated Data Pipeline: Fivetran automates the entire data pipeline, eliminating the need for manual data extraction and transformation.
  • Wide Range of Connectors: Fivetran offers a vast library of pre-built connectors for various data sources, allowing easy integration with popular applications like Salesforce, Google Analytics, and more.
  • Scheduled Data Sync: You can set up regular sync intervals to ensure your data is always up-to-date without manual intervention.
  • Incremental Data Updates: Fivetran efficiently syncs only the changed data, reducing the overall sync time and optimising resource usage.
  • Schema Mapping and Transformation: Fivetran provides options to map and transform data during the sync process, ensuring the data is structured as required for your destination.

Benefits of using Fivetran

  • Time and Cost Savings: With its automation capabilities, Fivetran reduces the time and effort required to set up and maintain data pipelines, resulting in significant cost savings.
  • Reliability and Scalability: Fivetran offers a highly reliable infrastructure with built-in monitoring and error handling, allowing you to scale your data pipelines effortlessly.
  • Ease of Use: The intuitive user interface and pre-built connectors make it easy for non-technical users to set up data pipelines without extensive coding knowledge.
  • Real-time Data Sync: Fivetran supports real-time data sync for certain data sources, enabling you to work with up-to-the-minute data.
  • Robust Security: Fivetran follows industry-standard security practices, ensuring the safety and privacy of your data during transit and storage.

Matillion: Features and Benefits

Overview of Matillion

Matillion is another cloud-based ETL tool that focuses on providing a visual and code-free environment for data transformation and integration. It offers a scalable and flexible platform to orchestrate data workflows, allowing you to integrate data from multiple sources and transform it according to your specific requirements.

Key Features

  • Visual Data Transformation: Matillion provides a drag-and-drop interface for building data transformation workflows visually, making it easy to design complex data transformations without coding.
  • Powerful Data Transformation Functions: Matillion offers a wide range of built-in transformation functions and components to handle data cleaning, aggregations, calculations, and more.
  • Multi-Cloud Support: Matillion supports major cloud platforms such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure, giving you the flexibility to choose your preferred cloud provider.
  • Parallel Processing: Matillion leverages parallel processing capabilities to optimise the performance of data transformations and loading processes.
  • Collaboration and Version Control: Matillion allows multiple users to collaborate on data transformation projects and provides version control functionality to track changes.

Benefits of using Matillion

  • Flexible and Scalable: Matillion can handle large volumes of data and scale horizontally as your data needs grow.
  • Code-Free Environment: The visual interface of Matillion enables business users and data analysts to create complex data transformations without writing code.
  • Pre-Built Components: Matillion offers a vast library of pre-built components, including connectors, transformations, and integration templates, which can accelerate your development process.
  • Extensibility: Matillion provides options for custom scripting and integration with external systems, allowing you to extend its capabilities to meet your unique requirements.
  • Data Orchestration: Matillion allows you to orchestrate end-to-end data workflows, including data extraction, transformation, and loading, all within a single platform.

Fivetran vs Matillion: Comparison

Now, let’s compare Fivetran vs Matillion across various aspects to help you understand their similarities and differences.

Data Source Connectivity

Fivetran offers a comprehensive library of connectors that cover a wide range of data sources, including popular databases, cloud services, and SaaS applications. Matillion also provides a rich set of connectors but is primarily focused on cloud platforms such as AWS, GCP, and Azure. If you have specific data sources in mind, it’s essential to check if both tools support them.

Data Transformation Capabilities

Fivetran mainly focuses on automating the data pipeline and syncing the data without extensive transformation capabilities. On the other hand, Matillion excels in providing powerful data transformation features through its visual interface and built-in functions. If your data requires complex transformations or advanced data cleaning, Matillion might be a better fit.

Ease of Use

Both Fivetran and Matillion aim to simplify the ETL process, but they approach it differently. Fivetran focuses on automation and ease of setup, making it accessible to non-technical users. Matillion, with its visual interface, caters to users who prefer a code-free environment for designing data transformations. The choice depends on your team’s skill set and preference.

Scalability and Performance

Both tools are designed to handle large volumes of data and offer scalable architectures. Fivetran provides a fully managed service, while Matillion allows you to choose between different instance sizes based on your requirements. Performance may vary based on the complexity of transformations and the data sources involved, so it’s essential to consider your specific use case.


Pricing models for Fivetran and Matillion differ. Fivetran typically follows a subscription-based pricing model, where the cost depends on the number of data sources and the volume of data processed. Matillion’s pricing is based on the instance size and the cloud resources utilised. It’s important to evaluate the pricing structure of both tools to determine the best fit for your budget and data needs.

Use Cases for Fivetran and Matillion

Fivetran and Matillion cater to different use cases based on their strengths and capabilities. Here are some scenarios where each tool can shine:

  • Fivetran Use Cases:
  • Data integration across multiple sources with minimal data transformation requirements.
    • Real-time data sync for time-sensitive analytics or reporting.
    • Automation of data pipelines for efficient data workflows.
  • Matillion Use Cases:
  • Complex data transformations and aggregations that require advanced functions.
    • Code-free data transformation workflows for business users and data analysts.
    • Orchestration of end-to-end data workflows within cloud environments.

Choosing the right tool depends on your specific use case, data complexity, and team expertise.


In the ultimate ETL tool showdown between Fivetran and Matillion, both tools offer unique features and benefits. Fivetran excels in automating data pipelines and providing a wide range of connectors, making it a great choice for simplified data integration. On the other hand, Matillion focuses on visual data transformation and offers extensive capabilities for complex data transformations.

To make an informed decision, consider your specific requirements, data sources, transformation needs, ease of use, scalability, and pricing. Evaluating these factors will help you choose the tool that best fits your organisation data integration and transformation needs.