What Do Third-Party Logistics Companies Actually Do?
Logistics covers everything to do with the movement, storage and handling of physical products. Most companies handle their logistics themselves, but this can soon become completely impractical if, for instance, they expand beyond their logistics staffing level. This is where ...
What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
5 Data Classification Best Practices to Improve Your Business Workflow
All modern businesses manage data to a certain extent, regardless of the industry or niche. Some have enormous data flows, while others manage minimal volumes of information. However, they all do have one thing in common - this data needs ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Big Data In Telematics: Is It Making Vehicles And Roads Safer?
The adoption rate of big data among enterprises increased to 59% in 2018, compared to 17% in 2015, and growth continues every year. Big data analytics is used by many industries, including the automotive sector, using information generated by telematics ...
How to revolutionize business with Data Science
Data science is without a doubt a true business game-changer. We believe that implementing data science is one of the biggest milestones your company can take. With data science, your work is more accurate and efficient, your assets are better ...
Grow your Small Business with Workforce Intelligence
It may interest you to know that collecting data revolving around the employees’ working patterns and behavior can solidify the business plans. Yes, some companies follow this technique and reap profitable results. Here, workforce intelligence works as a critical element ...
4 Ways Big Data Is Warming Up Cold Leads
Leads are like soup. Make it right, and you can eat like a king. Make it big enough, and you can eat for days. Most importantly, no one likes cold soup. The comfort it offers comes from its warmth and ...
4 Benefits Of Web Analytics To Business Growth
Back in the day, web analytics was the purview of large companies with fat wallets. This, however, no longer holds true. Today, both big and small companies use web analytics in one form or another, getting the most out of ...
Which Analytics Consulting Firm Should You Choose?
When you want to boost your data management strategies, you need to hire the right data analytics firm for your company. The good news is that this is a relatively easy task when you know what steps are necessary to ...