How To Analyze And Manage Data For Better Business Decisions
Nowadays, data is key to every decision that a business takes towards enhancing their revenue and profit for long-term sustainable growth. In fact, research by McKinsey shows that capturing customer data allows businesses to outperform peers in sales growth and ...
Why Chatbots should be a part of your Big Data plan in 2026
In the past, if people wanted something done, they had to do it on their own. This is why acquiring new knowledge is a necessity. These days, however, almost everything can be done with a click of a button - ...
How will Artificial Intelligence Impact the Gambling Industry?
In recent years AI (Artificial Intelligence) has evolved quickly, and it is gradually becoming part of our daily lives. Artificial Intelligence like Google Assistant and Siri are just two of the many types of AI out there that people use ...
What Do Third-Party Logistics Companies Actually Do?
Logistics covers everything to do with the movement, storage and handling of physical products. Most companies handle their logistics themselves, but this can soon become completely impractical if, for instance, they expand beyond their logistics staffing level. This is where ...
What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
5 Data Classification Best Practices to Improve Your Business Workflow
All modern businesses manage data to a certain extent, regardless of the industry or niche. Some have enormous data flows, while others manage minimal volumes of information. However, they all do have one thing in common - this data needs ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Big Data In Telematics: Is It Making Vehicles And Roads Safer?
The adoption rate of big data among enterprises increased to 59% in 2018, compared to 17% in 2015, and growth continues every year. Big data analytics is used by many industries, including the automotive sector, using information generated by telematics ...
How to revolutionize business with Data Science
Data science is without a doubt a true business game-changer. We believe that implementing data science is one of the biggest milestones your company can take. With data science, your work is more accurate and efficient, your assets are better ...
Grow your Small Business with Workforce Intelligence
It may interest you to know that collecting data revolving around the employees’ working patterns and behavior can solidify the business plans. Yes, some companies follow this technique and reap profitable results. Here, workforce intelligence works as a critical element ...