Big data can lead to effective business process reformation
If there is an oft-cited and "classic" example of big data use, it's the story of an enterprise that capitalizes on parsing and analyzing unstructured and semi-structured data about its customers from the Internet and other data sources that formerly ...
How Netflix could use Big Data to make twice as much money off you
How much would you pay for a Netflix subscription?
For some people, paying $8 a month for Netflix is a steal. Others aren’t so willing to open their wallets. Both types of consumers represent a kind of lost opportunity for Netflix ...
A Set of Hadoop-related open source icons
The best architecture diagrams are those that impart the intended knowledge with maximum efficiency and minimum ambiguity. But sometimes there’s a need to add a little pizazz, and maybe even draw a picture or two for those Powerpoint moments.
We’ve built ...
6 Basic Mistakes Marketers Make About Big Data
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now — for the first ...
Cassandra 2.0-The next generation of big data
In 2008, Facebook gave big data users a gift. The social network released Cassandra, its NoSQL, big data distributed data store to open source. Today, with the release of Cassandra 2.0, the gift is more valuable than ever.
Since 2008, under ...
Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story.
In order to understand ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). Since then the term ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of society into those who have new economy skills and those who do not.
The mobile internet and cheap handsets have helped ...
Internet of Things gives rise to era of big data
As businesses across the globe collect more and more data, the "Internet of Things" is increasingly looking like a reality. We are all interconnected, and with that connectivity comes boundless opportunity for companies and their individual employees to gather more ...
Splunk-Making Big Money With Big Data
Just look at Splunk (SPLK), which blew past expectations in its latest earnings report. So far in today’s trading, the shares are up 13% to put the company at an all-time high around $55. The stock has gained almost 90% ...