business intelligence

As time goes by, the Importance of Business Intelligence exists in all sectors. Using Business Intelligence in Transport and Logistics enables us to manage huge volumes of data generated by the business to make it valuable information which provides better control over the operation and makes strategic decision-making easier. The processes involved are supported by one or more technological Business Intelligence Tools, which simplify, process and automate the flow of information to be viewed in real-time and in an interactive way. One such BI tool is Looker. Looker is a robust BI tool which assists a business in developing insightful visualizations. It is entirely browser-based, and provides an easy-to-use workflow, and makes dashboard collaboration easier. Looker Training will help the Professionals seeking the best opportunities in BI. In this post, let us understand the applications of Business Intelligence in Transport and Logistics.

Business Intelligence in Logistics:

In Logistics, a large volume of data is produced, based on several operations which are performed daily and include a large number of actors, like clients, logistics operators, transport, warehousing, administrations, customs, ports. All whole information sometimes signifies the loss of valuable information, which can be decisive in determining the profitability of an operation, often because of difficulty gathering the data, complexity of reporting, information hosted across multiple platforms and manually updating information. The difficulty in generating updated, reliable and global reports often results in the lack of awareness of the costs associated with every operation. Business Intelligence aims to solve these issues to provide a clear and easy overview of the company’s evolution. 

Applications of Business Intelligence in Logistics:

The benefits of using these types of BI and big data tools are already tangible and measurable. Already, many companies are heading for a new way of doing business that is more efficient and competitive because of them. 

Accuracy and clarity of information: We can find the status and evolution of the whole business at a glance, without the need of consulting different sources and cross data with the help of spreadsheets. It also shortens the time it takes to train employees.

Information updates: Automatically, Business Intelligence tools are updated whenever new data exists. It minimizes the reporting times as well as updates.

More agile and responsive: In case if something happens in the operation which will affect the business, alerts are received immediately, which helps us accelerate decision making.

Fewer bottlenecks: With appropriate permissions, the information can be easily accessible by the users, So that it is not required to request every area manager the data necessary to generate status reports.

Broader context of information: Through the creation of evolutionary reports, it is easy to understand the data we manage. Moreover, these kinds of tools offer visual information like shipment tracking maps.

Collaborative work: Business Intelligence enables collaborative work, allowing all users to be involved in preparing and analyzing status reports. It helps the users easily find the problem and learn more about them until they find its source.

Business Intelligence in Transportation: 

The transportation industry is a highly competitive one. Transport companies have to overcome price wars to be successful. They have to plan a number of strategies and promotional campaigns to remain in the lead of the competition. On the other hand, companies have to deal with travel safety as well as security issues on a continuous basis. Travel companies must be prepared to be available at all times; they must plan strategies to provide 24×7 service. But, it requires a great deal of planning and decision-making, which can only be done with the effective use of data and information. 

Applications of Business Intelligence in Transportation: 

There’s enormous data generated in this industry that could be used by the transportation sector. Transportation companies need to be competitive in the marketplace; So, they need to gather the amount of data required and review it to draw useful information. Companies are provided with access to modern analysis as well as information. And, this data is used to review targets, improve performance and enhance business revenue. Data analysis is useful in interacting with the clients as per the insights and offering efficient products and services to the clients. But, data cannot be useful unless it is analyzed effectively. And when data insights are generated, businesses can use them to grow and succeed in the transport sector. However, data could not be used effectively unless the companies had implemented the best BI strategies in place.

Business intelligence and Big data analysis play a crucial role in transportation companies. Supply chain data could help improve the efficiency and speed of the supply chain. In the travel industry, Business intelligence and big data analysis are also useful in enriching inventory management. However, to take advantage of the benefits of BI, the companies need to use the BI tools and techniques that are specific to their industry. Travel companies can successfully and effectively address existing and future needs using the latest BI tools. In advance, Companies are prepared for any changes possible in the market if they make careful use of BI information. Visualizing the insights of big data and BI enables transportation companies to make business decisions and strategies that are more effective in growing the business.

The usage of BI and Big Data is not limited to a particular department. Various teams in the Travel business use BI and Big Data. They help to improve product and service performance. Travel companies will always be interested in competitive pricing and positioning, and this will require extensive use of BI solutions.

Every company needs to understand its target audience so that it can deliver what they want exactly. BI and Big Data Analytics make it possible for travel agencies to understand their customer demographics. They also provide other information like the customers’ expectations, preferences, buying behaviour, requirements, and so on. This information will be helpful for the travel agencies in making the business plans and campaigns better. Business intelligence tools enable companies to gather and manage data in the same place. As a result, companies can easily access data when needed.

Consequently, leaders have the ability to improve business performance. Consequently, they are able to make more efficient use of the data and therefore make decisions with confidence. In addition, acquiring and retaining customers and their loyalty could be enhanced if the data is effectively used.

Business intelligence plays an important role in deciding and setting the prices of products and services. Travel companies have the ability to set the prices better using BI and big data tools. BI tools help travel agencies make more intelligent and efficient business decisions. As a result, there is no question that travel companies make extensive use of BI and big data to enhance their performance. And, they are able to pull more out of it because they are able to make powerful decisions.


The application of Business Intelligence in Transport and logistics is huge. BI provides many benefits to these industries, which have made it an essential tool to be taken into account during the adventure in those industries. In this post, we have discussed only the applications of BI in Transport and Logistics. BI and Big Data usage is not limited to only these areas; it has a huge scope.

Author Bio: The post is by Boga Mounika, Working as a content writer in HKR Trainings. Having good experience in handling technical content writing and aspires to learn new things to grow professionally. She’s expert in delivering content on the market demanding technologies like AlterYX Training, PTC Windchill Course, Arcsight Training, and Looker Training, etc


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