digital business transformation

Technological advances continue to have a significant impact on society at large. Businesses are no exception to that. Technical innovation is at the heart of modern-day organizations. Be it cloud computing, blockchain, high-speed internet, or Infrastructure as a Service; there is no end to software, applications, and systems. The future looks promising for businesses willing to leverage these sophisticated tools to speed up their operations.

Tech solutions, such as a VPN for iOS or other systems, can enhance your business operations in a number of ways:

1. Provides Better Customer Service

Today, customers have set higher standards for businesses in terms of customer service. You cannot meet these lofty expectations without leveraging technology. Tapping into app development is one example. Apps allow customers to stay in touch even when they are on the go. Along with communication, users can use apps to place orders and track items in transit. Leading companies also utilize apps to send push notifications, keeping customers posted about the latest promotions and discounts. 

It bears mentioning that randomly creating an app will not serve any purpose, and a lackluster app will annoy your customer base to make matters worse. Thus, hiring a top software engineer for the job is important. Locating talented, experienced, technically sound computer professionals has become easier because you can outsource the hiring process. For instance, Revature is a corporate tech talent recruitment and retention solution provider that can recruit and upskill potential hires. Consequently, based on your application development goals, a Revature software engineer who has the necessary understanding of the target programming languages, sufficient industry experience to create practical solutions that move beyond simple textbook formulas, and may even have the skills to handle the back-end and front-end coding, can be recruited to deliver the best results.  

2. Streamlines Communication

Communication lays a strong foundation for the success of an organization. Effective communication reduces the risk of dissatisfaction, misunderstanding, and lack of trust by ensuring the flow of information between all necessary parties. Unfortunately, many businesses do not stay on top of this core component. According to a well-documented study, US businesses lose $1.2 trillion annually due to poor communication, or $12,506 per employee. That is where technology can be very useful.

The usage of interactive touchscreens could go well beyond simply displaying data on a board. Enabling employees to actively participate in the meeting’s content via engaging apps and software increases the likelihood that attendees will remember what you discuss.

Another trending employee communication technology is unified communications. In today’s workplace, most employees want a single source of truth for determining their objectives and doing their tasks effectively. Employees are too often scattered across several platforms and inundated with emails. A reliable unified communications software eliminates the issue of lost messages by retaining essential updates, material, and conversations in a single location.

More businesses are increasingly turning to technological means to ensure smooth and prompt communication. However, it may look like a simple transition; changing how you communicate with your coworkers or express your ideas can positively affect your bottom line in the long run.

3. Improves Online Security

Irrespective of its size, any company could be the victim of a malicious cyberattack. It is because all businesses have financial or nonfinancial assets that cybercriminals may target. Hackers are constantly adopting sophisticated methods to break into networks. However, the good news is that developers are coming up with robust defense mechanisms to cope with these threats.

Investing in a secure virtual private network (VPN) is an excellent way to keep your sensitive information confidential. Using a VPN, you can turn your computers and other devices into part of a private network and connect to the internet using a safe tunnel.

Besides that, Machine Learning (ML) and Artificial intelligence (AI) are also excellent technologies for automating the defense against cyberattacks. You could execute them to perform security functions, including spam fighting and malware scanning. Since ML and AI are pre-programmed to search for deviations from the norm, they make the process of identifying potential security risks more efficient.

4. Fuels Marketing Efforts

Businesses employ various marketing methods to increase brand awareness, develop customer relationships, and increase revenue. To accomplish their objectives, modern-day enterprises have to use digital marketing mediums. Today, it takes anywhere from five to seven points of contact with a customer before they buy from you, and technology is a tremendous weapon for influencing them along the way. Using a basic technology like digital signage could contribute to a growth of 31.8% in the total sales volume.

CRM is another prominent technology that can stimulate your marketing strategies. CRM primarily boosts client retention, which helps you generate more revenue from your existing customer base. Buying a CRM was considerably costly, but in recent years things have changed due to the increasing number of competitors providing CRM systems nowadays.

Before purchasing a CRM, make sure you sign up for a free trial period. As a way to attract new customers, CRM vendors often offer free demos of their products. For a proper understanding of the product, you will want a free trial that gives you full access to all features and enough free trial days to test it out.

5. Increases Productivity

Technological solutions could take your company’s operational efficiencies virtually to the next level. For instance, you can create tools for tracking employee productivity. After gathering insights, you can introduce relevant measures to bring the best out of your workforce. Let’s say your employees spend a fair proportion of their time sending emails. In that case, you are better off automating this tedious task.

Likewise, if you manually post content on social media, you can automate that too. The automation is not limited to only scheduling and sharing content. When launching a new product, you can also utilize the automated features to let your customers know about the development. This solution will free up your employees to do more important tasks.  

6. Enhances Flexibility

Flexibility is becoming increasingly important as more people want to work from home. Experts predict that the trend of remote work will only gather more traction over time. So the only way you can keep your organization on top of the flexibility standard is by relying on technology.

It is a cinch to distribute work with the help of project management tools. Moreover, this also gives your employees greater leeway regarding when they can finish their tasks without missing deadlines. Increased flexibility leads to happier workers, which is also reflected in their performance.


Things have changed dramatically in the last few years for businesses. The best part is that you can find tailor-made solutions to fit your business needs without breaking your bank. Technology-based solutions can speed up operations, improve communication, enhance your marketing and brand awareness techniques, improve customer service and ultimately improve your company’s productivity and give greater flexibility to modify business operations.