What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
5 Data Classification Best Practices to Improve Your Business Workflow
All modern businesses manage data to a certain extent, regardless of the industry or niche. Some have enormous data flows, while others manage minimal volumes of information. However, they all do have one thing in common - this data needs ...
Big Data In Telematics: Is It Making Vehicles And Roads Safer?
The adoption rate of big data among enterprises increased to 59% in 2018, compared to 17% in 2015, and growth continues every year. Big data analytics is used by many industries, including the automotive sector, using information generated by telematics ...
Grow your Small Business with Workforce Intelligence
It may interest you to know that collecting data revolving around the employees’ working patterns and behavior can solidify the business plans. Yes, some companies follow this technique and reap profitable results. Here, workforce intelligence works as a critical element ...
5 Roles for Artificial Intelligence in That Will Impact on Education
Artificial intelligence has a special place in human innovations because it is an extension of our intelligence. And as many say, our intelligence is what makes us human. Artificial intelligence is a branch of science that studies and produces machines ...
4 Ways Big Data Is Warming Up Cold Leads
Leads are like soup. Make it right, and you can eat like a king. Make it big enough, and you can eat for days. Most importantly, no one likes cold soup. The comfort it offers comes from its warmth and ...
Education in the Hiring Process
If you are looking to hire new employees then your business must be growing, and that is always a good thing. During the hiring process, however, you need to realize that the new employees that you bring on will really ...
How to Create Your Perfect Remote Work Environment-Infographic
During the coronavirus pandemic, the transition to working from home was fast and furious for a lot of organizations. But, many companies are now figuring out that working remotely is the future of work—pandemic or not. In the new post-pandemic ...
What fintech apps are made for?
Whether for companies or individuals - the benefits of FinTech banks are becoming more and more popular. Several years ago, transfers were made in person to a trust bank or dropped into a mailbox. Banking startups are revolutionizing this sector ...
A Step Ahead Of Crime- 5 Technologies That Can Empower Law Enforcement
The current digital boom is pervasive, reaching every industry and aspect of life today. Even police work is experiencing rapid innovation as processes and systems are no longer the same. While there are new categories of crime and smarter criminals ...