What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Why explainer video is that expensive?
Explainer video pricing can seem to be not so easy to understand as long as it is not a tangible asset. Sometimes it is difficult to convey to a boss that this investment will not be throwing money down the ...
The Basic Understanding of Algorithms Used in Spell Checkers
The first-ever spell check was called WordCheck and released in 1981 on Commodore computer systems. Forty years later, Grammarly is taking chunks out of the competition with its range of features, but even this tool is looking over its shoulder ...
4 Benefits Of Web Analytics To Business Growth
Back in the day, web analytics was the purview of large companies with fat wallets. This, however, no longer holds true. Today, both big and small companies use web analytics in one form or another, getting the most out of ...
7 essential tools every event planning company should use
Are you someone who is easily haunted by a long to-do list? Well, your event planning company would obviously have a long to-do for its clientele. But you do not have to work hard to keep up; you need to ...
4 Modern Ways To Promote Your Growing Business
If your business is beginning to grow, you're probably very excited. However, you may also be wondering what the next steps are. One thing you'll need to work on is promotion. After all, growth necessitates getting more customers. If you're ...
How to Improve Your Business Procurement?
There is so much that goes into running a business that many of us often don’t consider. In addition to all the materials and inventory you have to purchase to create the product and services that your company sells, you ...
Top 5 Online Tools for Freelance Developers
Shifting to a freelance way of working has become a preference for many full-time employees. In fact, by 2027, freelancing is slated to become the majority workforce in the US. However, the perception of freelancers enjoying a life of luxury ...
Start Earning Now. Etherium to Litecoin
With the advent of cryptocurrencies, a lot has changed: business, communications and financial relations. Before the advent of decentralized blockchain technology, it was necessary to organize your own business in order to generate income from currency exchange. Moreover, institutions needed ...