How to do blended and hybrid events at the office
This may shock some readers, but video calls were once science fiction. Popularized in the 1960s and 1970s, exceptional characters like spies, supervillains and spacemen would share top-secret orders using video calls via boxy monitors or wristwatches.
Today, they’re so commonplace ...
How Search Engine Optimization Improves Website Visibility
Most people know that to be successful, a business must have a website. But what many people don’t realize is that having a website is not enough to be successful, that website must be optimized for search engines. SEO, or ...
Why UX is essential for your website or app?
Nowadays, almost every industry is highly competitive. A good price or an outstanding offer isn’t enough anymore. Today it’s critical to understand customer needs and pursue well-designed UX. This approach allows companies to gain an advantage over the competition and ...
Making a Buck: How PR Agencies Generate Revenue
Do you want it to generate higher revenue? Are you tired of practising marketing tactics that fail to increase sales? Do you want an effective and promising solution to your poor sales? In that case, you need to hire a ...
How to Get Savvier With Your Marketing Strategy
It's no secret that marketing is a huge part of any business. In order to be successful, you need to be able to reach your target audience and persuade them to buy what you're selling. But as the world of ...
3 Things to look for in a good eCommerce design company
Long gone are the days when brick-and-mortar stores were the sole trajectory to venture into entrepreneurship. With the rise of mobile device usage eCommerce and digital marketing has grown and Amazon is now one of the largest companies in the ...
How to Surpass Your Business Objectives With Content Automation
If your company is small enough that you can all sit down and play a game of Monopoly, automation technology should be a low priority. If your company is big enough that you need multiple Monopoly boards, then it’s time ...
What Is Conjoint Analysis?
When a marketer wants to understand how people make decisions, conducting a conjoint analysis is an effective tool. While this type of research is time-consuming and expensive, it can yield actionable insights you can use in product development. Generally, consumers ...
Key Features of the Best B2B eCommerce Platforms
Although the concept of eCommerce has previously been thought of mainly in terms of consumer-focused online stores and B2C still makes up the biggest chunk of online sales, the B2B sector is fast catching up. Also, B2B trading has produced ...
Keep Up With the News When You Own a Business
A lot of business owners may not see the importance of following the world news because they are too busy working in their business and completing their daily tasks. It is actually really important for a business owner to keep ...