How Big Data Analytics is shipping Marketing Strategies for E-commerce Industries
Big Data has a cathartic effect on businesses today. The power for organizing and optimizing larger sets of shopper data is gaining newer revolution in businesses resulting in higher profits. In this article of mine, I will be highlighting few ...
Big Data is Rewriting the Ways Advertising Technology Works
There is no doubt that everything now revolves around Big Data. It is rewriting the way advertising technology works. Yet, market mentors still feel, analytics can be really Greek & Latin for the novice (i.e., a company using it for ...
Big Data has proved to be the Absolute Enhancer of Business Sales
The excellent medium between any business and customers are the people who speak about the products and services to the customers and convince them to buy them. These are none other than the sales professionals. The information about any new ...
How to Expand into Global Markets
Breaking into international markets isn’t easy. From the largest of corporations to the smallest of .coms, getting to know your global audiences times take, research, and respect. As no two cultures are alike, what may be a resounding success in ...
Technology to make your sales team more efficient
2022 is going to see technology become more important than ever before for sales and marketing. As new software and more streamlined digital approaches allow for more efficient lead generation and conversion into sales, those companies that are not up ...
Learn about Social Media Analytics!
Social media such as Facebook, Twitter, Instagram and Linkedin have become indispensable tools for online marketers but it is still a major data challenge to measure the impact of social media marketing. On Tuesday, Nov 17, 6 pm EST, Professor Perry Drake, ...
How to Beat Your Competition Using Analytics in Insurance
AXA, LV= and Co-operative Insurance divulge how you can beat your competition using analytics in insurance
Competition in insurance is heating up, and analytics is widely recognised as a key tool for gaining an edge.
According to AXA, LV= and Co-operative Insurance; ...
16 NoSQL, NewSQL Databases To Watch
Why are businesses increasingly choosing alternatives to the leading relational database management systems when grappling with new data types and extreme scale?
We put that question to Bryson Koehler, CIO of The Weather Company, which is using a NoSQL database, Riak, ...
Hadoop and NoSQL Now Data Warehouse-Worthy-Gartner
Not long ago, the rules for what constituted a data warehouse were fairly well defined. The schema was fixed, you could say, and was based primarily on relational database technology designed to process structured data. My, how times have changed. ...
Is Big Data big enough for marketers?
Big Data has been gaining in prominence in recent times. For businesses that are experiencing difficulties in making Big Data work in reality, their first step should be to understand the challenges in decoding this Big Data. At Marketing Analytics ...