How Retail Analytics is Changing the Indian Retail Space

The changing digital landscape of the Indian retail space has meant that retailers are opting for smart tools to leverage growth. Data analytics has emerged as one of the most potent tools allowing retailers to fill the gap between optimizing ...

Using Big Data to Laser Target Your Ideal Customers

There is perhaps no industry that has taken to big data like a fish to water as much as marketing. It seems that every marketing tool from social media scheduling to content management solutions to email automation is making use ...
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