Big Data: Managing Wild Weather and Water

By Gaalen Engen and Marc Davis A state of emergency was declared throughout Washington State in November in response to a series of savage storms that caused three deaths and hundreds of injuries. So catastrophic was the cumulative damage that the ...

5 Big Data Hadoop Use Cases for Retail

Only in the last few years has the integration of big data and retail marketing become a method for customizing marketing campaigns to individuals -- and what a difference it has made. Previously, advertisers had to conduct focus groups, customer ...

15 important case studies on Big Data

Are you looking for some of good case studies that highlight how large companies leverage Big Data for driving productivity? Check out these 15 important case studies on Big Data. 23andMe 23andMe is a privately held personal genomics and biotechnology company. The ...

5 Big Data Apps with Effective Use Cases

Even if your organization is compelled to become more data-driven, many don’t know how to transform themselves out of the use-your-gut mentality and into a data-first one. The easiest way? Take shortcuts by refusing to reinvent the wheel and following the ...

5 Big Data Use Cases To Watch

We hear a lot about big data's ability to deliver usable insights -- but what does this mean exactly? It's often unclear how enterprises are using big-data technologies beyond proof-of-concept projects. Some of this might be a byproduct of corporate secrecy. ...