digital transformationEvery business has to move forward to stay competitive and bring value to the customers. And the bad news is that if you haven’t started digital transformation in your organization yet, then you are already back and have to catch up with your competitors. 

The good news is that sooner or later you’ll start it, even if you think that your business doesn’t need it right now. And today we see how companies have changed with periodical lockdowns all over the world, so in our reality, digital transformation is relevant as never before. 

What is a digital transformation? 

Digital transformation is a way of transforming and adapting new technologies to meet changing market demands. One of the most important goals of digital transformation is to optimize resource allocation to maintain the internal structure of the company, automate routine processes and free up the maximum of resources, including human assets, to solve the main business problem of the enterprise.

To succeed in the digital era, every business requires its portion of agility, no matter the company’s size. So how to start digital transformation to create a unique customer experience, and what tasks should the company solve at each stage?

Top steps to a successful digital transformation: 

digital transformation ideas1. Be ready to change

It’s the most important step, and if someone on your team or decision maker doesn’t want any changes, it will be extremely difficult to start transforming. So the first thing you need to do is to create innovation-friendly culture in your organization. It takes time, but without the common aspiration to create a brand new strategy of company development you just can’t move forward.

Shift from traditional hierarchies and involve everyone in the company to this process. By this you’ll be able to create a dynamic and collaborative business environment. Let everyone know that they’re free to share opinions, ideas and feedback, and that all of them will be heard. 

2. Analyse business performance

When you realize that everyone wants changes, you can go to the next step – analyse your current situation inside the organization and outside, on the market. You need to know for sure what your market experiences and demands. Ask yourself a question: how can the digital transformation help meet your goals and market demands? Try to re-evaluate your business performance periodically in the future. 

3. Identify strategy and budget 

Now you are ready to plan strategy and budget. Determine your digital transformation framework that fits your business the most. The main challenge here is to keep everyone in your new ready-for-changes team happy with the final decision. Define business processes that are first to change and set a budget: include here the cost for not only technologies and tools but also training, support and think of all possible risks. 

4. Choose set of technologies to use

Along with planning strategy and budget, it’s also important to choose the technologies that enable your digital transformation. Think of the processes you want to optimize and try to find the best match with technology. Agile frameworks already helped many companies with fast transformation to deliver better results. 

5. Put the right people in place

Put the right people in place with necessary skills for you at this step. Invest in your team training, or create a team of outsourced specialists that will go through all processes of transformation. Encourage innovation in the team and you’ll see how far this Agile approach can take your organization. 

Integration of Atlassian Products to Make Digital Transformation Faster 

Atlassian provides forward-thinking solutions for any team in your organization. And we help find a set of tools to create a powerful system for managing IT service and requests. We make sure that people are the greatest asset of the company, and find solutions available and comfortable in use for your teams and valuable for your customers:  

  • Jira Core for project management. With it, you don’t need daily meetups and reports no more, as all is kept in one tool, helping you see the “big picture” at once and check the progress of any independencies in your organization.
  • Jira Service Desk to deal with issues and communicate with customers. This solution is able to address any issue in your daily operations like legal problems, machinery breakdown, refunds, data leaks, complaints.
  • Confluence to store, review, and share any type of knowledge. It helps you digitize all gained experience and knowledge and keep it in one safe place to work collaboratively on it. 

Considering flexibility of all Atlassian tools and apps, it’s possible to transform any process in any industry.


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