data asset managementDifferent business models require a variety of skills: from hands-on services which are built around craftsmanship and creativity to sales and marketing which put stock in people skills, salesmanship, and data analysis. However, there is one thing that all job roles have in common no matter the industry you work in, and that is the need for basic technological knowledge. Computers, data analysis, and social communication networks all play a large part in the modern developing business industry, so if you’re not in the loop, it can be of a hindrance to your company. If you’re wondering where exactly this need for technological knowledge comes from, here are three simple reasons why it is important to be computer savvy in a variety of business situations.

1. Visibility and accessibility

Nowadays, most customers encounter new businesses for the first time via the internet. While radio, TV, and billboard adverts are still widely utilized, most companies make the most of online and social media marketing techniques. This is especially true of small businesses who may not have the funds for widespread advertising campaigns. Therefore, if you want to increase the visibility of your business, and make your products and services more accessible to the masses, you need to be adept enough to manage the online presence of your business. In particular, this means setting up a comprehensive, informative and user-friendly website that is easy to navigate and provides all of the important information anyone would ever need to know about your business.

When beginning your website creation process, ensure that you choose a unique yet easy-to-understand domain name to guarantee potential customers can find you easily. You can make use of domain-checker tools such as whois, but What is WHOIS? This enables you to check that your domain name of choice is available to be used. If you sell products, then you may also find it increases sales to include an online store where customers can easily and quickly make purchases.

2. Search Engine Optimization

Of course, it’s not only important to create an online presence, you also need to be sure that people are able to find your business information with ease, and that means focusing on search engine optimization (or SEO for short).  SEO techniques boost the ratings of your business in search engines such as Google so that when key words or phrases are typed into search engines, your business website and social media pages will be among the top pages to show up. You may have previously wondered “what is the advantage of SEO vs PPC?”. The simple way to explain it is that SEO focuses on long term organic growth for your business, which is healthier for customer retention and generating brand trust, whilst PPC focuses on short term immediate exposure, which may not result in the same kind of trust in your brand. There are many question marks on what will happen in the marketing space with dominant platforms like google changing their rules all the time. For example, where will Ad Blockers take search engine marketing in the future?

3. Organizing, communicating, processing and analysis

New technology and software are being developed every day to make all aspects of the business process easier. From improved communication within businesses for increased efficiency to software that makes it easy to carry out big data analysis. One such example of important software for businesses to utilize is Customer Relationship Software. These programs can help your business with everything customer-based, such as dealing with consumer complaints and concerns via a customizable customer services platform, to analyzing buyer interests and using the data to alter marketing strategies to suit them accordingly.