Magento Website Speed

The speed of your Magento webstore is a crucial factor for both site visitors and shop owners. Fast-downloading pages promote the store’s performance, attract shoppers, and ultimately drive sales. About 90% of users will leave a website if it doesn’t show up within a reasonable time. To be more precise, the maximum conversions go to pages with load speeds from 0 to 2 seconds.

If your ecommerce space acts slower, your customers may get frustrated, adversely affecting your business.

How to ensure that your Magento engine runs at its maximum potential? We’ve collected several tips to keep an eye on when enhancing your store’s operation.   

Ultimate tips for Magento speed optimization

The list of recommendations can be rather extended, while we’ve selected the most actionable and effective ones based on our experience.

Consider Magento updates

Together with the continually evolving technology, Magento produces new releases once every several months. It makes sense to keep up with the fresh versions, as they carry platform enhancements, additional features, speed improvements, reinforced security measures, and more. You’ll optimize its performance, security, and speed by downloading the necessary updates to your Magento site.

Ensure reliable hosting

A hosting provider bears a great deal of responsibility for your Magento store operation. The ability to handle the required traffic volume is crucial for a website’s speed. How to select a reliable provider? Primarily consider CPU power, RAM, storage capacity, and network connection. Furthermore, you might prefer hosting plans offering Magento optimization features, including data compression tools, advanced caching systems, and more.

Favor lightweight Magento themes

Even a simple mistake like choosing the wrong Magento theme can significantly decelerate your site. Themes with abundant widgets, sliders, and custom blocks can take a lifetime to download. Therefore, do not neglect users with slow internet connections and test your potential theme with a demo and GooglePageSpeed.

Update indexers

Indexers are essential mechanisms that enhance product organization, filtering, and search. Maintaining up-to-date indexers is crucial to delivering a delightful customer journey. If your indexers are obsolete, your page can become sluggish and deter users. Therefore, you should monitor all indexers and re-index them regularly. Apart from higher loading speeds, you’ll get precise search queries, appropriate category counts, and rule-based promotions to operate smoothly.

Employ Varnish Cache

Varnish Cache is an excellent tool to expedite web applications operating large volumes of dynamic content. An open-source solution, this optimizer is easy to use for your Magento environment. Leveraging Varnish Cache speeds up static content delivery like images and stylesheets, thereby enhancing overall page-load performance. Moreover, its ability to cache dynamically generated pages makes it a far-reaching solution for spurring Magento sites.

Check third-party extensions

Extensions are handy in running your e-shop, but you should remember that they may sustain changes or upgrades over time. Therefore, it’s a wise idea to manage them meticulously. A regular audit includes checking whether the installed extensions are compatible with your online store and perform appropriately.

Optimize Product Images

Image optimization can cut loading times drastically and reduce bandwidth usage. You can apply various techniques and tools to optimize product images, including image compression, lazy load, WebP format, and more. These methods will help you attain smooth website operation and a flawless user experience.

Wrapping up

The optimal website speed is directly proportional to customer satisfaction and SEO rankings, which, in turn, leads to a greater number of loyal clients and higher sales. You can leverage numerous practices to make your store’s gear run faster. Partnering with professional developers can help you handle this task comprehensively and efficiently.

WebMeridian’s team specializes in Magento development and successfully builds and supports dozens of ecommerce stores. Our experts professionally work with Magento, including the entire website construction, Hyva Magento theme installation, optimization, support, and more. Webster Webmeridian, an ecommerce expert and BDM, states: “The modern ecommerce world is hard to master without a website and maybe even harder if the website does not run properly.” WebMeridian can professionally help you with both parts.