Big Data Consolidation Upswing Will Place Premium on Predictive Analytics
While Big Data is hardly a new topic, the generation and storage of data resulting from the social, mobile, and local and machine-to-machine convergence trend continues unabated, justifying further investigation. That is why I'm joining my colleagues at Mooreland Partners ...
How Netflix could use Big Data to make twice as much money off you
How much would you pay for a Netflix subscription?
For some people, paying $8 a month for Netflix is a steal. Others aren’t so willing to open their wallets. Both types of consumers represent a kind of lost opportunity for Netflix ...
A Set of Hadoop-related open source icons
The best architecture diagrams are those that impart the intended knowledge with maximum efficiency and minimum ambiguity. But sometimes there’s a need to add a little pizazz, and maybe even draw a picture or two for those Powerpoint moments.
We’ve built ...
Big Data-The Digital Backbone Of Formula 1
Formula 1 Grand Prix racing hits the silver screen next weekend in Rush, a Ron Howard film depicting the rivalry between drivers James Hunt and Niki Lauda during the 1976 F1 season. But while Howard will surely deliver all the ...
6 Basic Mistakes Marketers Make About Big Data
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now — for the first ...
Cassandra 2.0-The next generation of big data
In 2008, Facebook gave big data users a gift. The social network released Cassandra, its NoSQL, big data distributed data store to open source. Today, with the release of Cassandra 2.0, the gift is more valuable than ever.
Since 2008, under ...
Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story.
In order to understand ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). Since then the term ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of society into those who have new economy skills and those who do not.
The mobile internet and cheap handsets have helped ...
Think small for big data services
If there is one consistent theme of the big data bubble, it is that most organisations do not have the skills required to capitalise on the opportunity.
This goes for both technical and applied skills. Hadoop is the standout technology platform ...