6 Basic Mistakes Marketers Make About Big Data
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now — for the first ...
Cassandra 2.0-The next generation of big data
In 2008, Facebook gave big data users a gift. The social network released Cassandra, its NoSQL, big data distributed data store to open source. Today, with the release of Cassandra 2.0, the gift is more valuable than ever.
Since 2008, under ...
Big data is just one of the CMO’s weapons
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story.
In order to understand ...
How Small Data Can Also Be Big Data
Gartner’s definition of big data dates back from 2001, when Doug Laney defined big data as increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). Since then the term ...
Why Businesses That Neglect Big Data Will Be Left Behind
One of the great concerns of social scientists in the 21st century has been the digital divide, a stratification of society into those who have new economy skills and those who do not.
The mobile internet and cheap handsets have helped ...
Think small for big data services
If there is one consistent theme of the big data bubble, it is that most organisations do not have the skills required to capitalise on the opportunity.
This goes for both technical and applied skills. Hadoop is the standout technology platform ...
Splunk-Making Big Money With Big Data
Just look at Splunk (SPLK), which blew past expectations in its latest earnings report. So far in today’s trading, the shares are up 13% to put the company at an all-time high around $55. The stock has gained almost 90% ...
Hadoop on OpenStack-Elastic Data Processing (EDP) with Savanna 0.3
Now that version 0.2 of Project Savanna is out, it’s time to start looking at what will be coming up in version 0.3. The goal for this next development phase is to provide elastic data processing (EDP) capabilities, creating a ...
How to measure the ROI big data brings to your business
As businesses have started to implement or think about implementing big data platforms and tools like Hadoop into their business strategy, many have run into obstacles figuring out how to measure the return on investment big data brings. Some businesses ...
Sizing The Big Data Market-No One Has A Clue
Forget all the Big Data numbers you've seen. The reality is that no one has a clue how much Big Data adoption there is, because few actually know what Big Data means.
Ian Bertram, managing vice president at Gartner, points this ...