business intelligenceDo you know how to ensure effective decision making processes in your company? Being responsible for the success of the business can cause a lot of stress. Increasing the likelihood that you’re making the right decisions is worth any amount of money and it is not difficult at all. Learn what business intelligence is and how it can help your company.

What is business intelligence?

Business intelligence can be defined as a set of processes, tools, and technologies which allow a company to make better, data-driven business decisions. It combines data mining and analytics, data visualization (such as power bi visuals), and many data tools and infrastructure. The point is to use data in order to increase the effectiveness of work in all departments in the company by eliminating any inefficiencies or problems. But business intelligence is not only about fixing existing problems, but also about preventing any possible issues. Thanks to it, a company can learn the needs of customers or predict changes on the market before they happen and adapt quickly and easily.

Why is it important for your company?

Technology is everywhere now – all businesses are going through digital transformation to become more effective and competitive. Joining the race is really the only option. Data analytics can turn data into useful insights which may one day help you make crucial decisions for your company. Business Intelligence is a must for mature companies.

What processes can optimize a business?

We make decisions every day. There are many tools that can be used to provide useful information that your employees need to be most effective. What processes can be improved if we digitize them and use new technologies?

Data mining

Your company is constantly getting a lot of data – about the traffic on your websites and apps, the results of marketing campaigns you run, the activity of your customers and their shopping, and much more. There are a lot of tools and technologies (databases, machine learning) which can make data mining easier, faster, and more efficient.

Creating reports

A single set of data may tell you little, but deep analysis of large amounts of information can be useful, especially if you decide to share the results of it with your stakeholders, partners, and employees, who can discuss it with you and help you make the right decisions.

Data visualization and visual analysis

It’s much easier to understand and interpret data in the form of charts, graphs or histograms, and there are various tools on the market for visualization and reporting (such as power bi visuals). Explaining data through visual storytelling is surely an interesting idea to present useful insights for the organization.

There are many types of analytics that can be performed (like descriptive analysis, statistical analysis) and numerous processes which can improve decision-making. Some of them are quite intuitive and easy to use, others require specific knowledge. There are ones that will suit the needs of small companies and those for large enterprises. Remember, that no matter the size of your company, you can benefit from data-driven decision-making.

The benefits of using business intelligence solutions

The question is: what can my company gain from Business Intelligence solutions? There are many advantages. BI tools allow you to:

  • Gain new insights about your internal processes – all data about your sales, production, or department’s effectiveness gives you some information. Learn how to interpret it, and you will realize what kind of systems, tools or management methods can help your employees work better.
  • Learn your customers’ needs – information about your customers comes from their shopping history, activity in social media and on your platform, contact with your customer service, and market surveys. You can use this to improve your products and services.
  • Increase your employee’s business awareness – you can use Business Intelligence tools to better visualize your company’s processes and their results. Visualization of data allows you to understand your business better and gain more control over processes.
  • Increase the effectiveness of your company – BI systems are improving communication, making it easy to share vital information across all departments in your company. This saves time, provides clearly presented business insights, and improves the efficiency of the whole company.
  • Better personalize marketing campaigns – thanks to data analysis you know what your clients like and do in their free time. You can learn what they need and expect from your brand and adjust your advertising accordingly.

Business Intelligence tools can give your company a competitive advantage over the other businesses in your industry. Be among the best.