Digital Marketing strategies

It’s not a secret that SEO plays a key role in the success of a business, particularly that of SaaS companies. With the help of a Session media. companies can enjoy the various SEO benefits, such as ranking higher in search engine results pages (SERPs) for certain keywords and then receiving more organic traffic to the site.

Nevertheless, that’s not all. To truly enjoy the SEO benefits, software companies need to find ways to implement SEO as part of their digital marketing strategy. Here are some ways below how that strategy can be optimised through SEO:

Top Strategy Tips for B2B SEO Saas Marketing

1. Do your research

Digital marketing focuses on creating and executing a plan to reach a target market through various online channels. You can’t successfully run an online business without first understanding the target market and its needs.

Companies need to know what their consumers would truly be searching for. Search intent can be classified across these four categories: informational, commercial, transactional, and navigational. If the content that you create doesn’t align with the users’ search intent, then that page isn’t going to rank. It’s as simple as that.

2. Create quality content

If you want to rank higher in the SERPs, it’s important that your content is of the highest quality whether that be thought leadership pieces or guest blog posts. When it comes to the user experience, content is key.

Your SaaS content writing should be well-written, informative, and keyword-rich to improve your chances of ranking higher in search engine results pages. It needs to be highly relevant to the users’ intent and satisfy their user experience.

One of the best ways to outrank competitors is by conducting competitor analysis and assessing what competitors have done in the same industry space. This could include conducting content gap analysis on Ahrefs to identify which keywords that competitors are currently ranking for that you’re missing out on, likewise with using the ‘link intersect’ tool to see which domains competitors have referring domains that you don’t have.

Additionally, you can follow the ‘skyscraper’ technique that comprises checking out what competitors have done and then creating a piece of content that is much better than they have done.

For the content to be captivating and engaging, it needs to be unique and have great value to its readers. One of the best and simple ways to do so is by creating an infographic that provides some supporting context to your content that can be hosted on your page. 

3. Optimise your website

It’s important for your website to be optimized so that you can rank higher on search engine results pages. This includes optimising your website structure,  such as title tags and meta descriptions.

Businesses also need to ensure that their website is mobile-friendly because that’s an SEO ranking factor. While pages can still rank if they are not fully optimised for mobile search, it’s highly recommended by Google that websites adhere to mobile seo best practices.

While it’s not required to have a mobile version of your pages to be included in Google’s SERP results, it’s still highly recommended”.

4. Monitor your progress

It is important to monitor your progress to see what is working and what needs to be improved. SaaS companies need to map out their goals and KPIs and work out what they want to achieve so that they can determine how successful the digital marketing SEO strategy has been. There are many SEO case studies that you can read online and one thing that they have in common is their conversion rate numbers going up. Show love to SEO and you will be rewarded!

If a company has no goals or KPIs to measure success by, then how else will they know whether they’ve seen a return on investment or not?  An example that SaaS companies might want to achieve is to increase monthly recurring revenue (MRR) by a specific amount. Other key SaaS metrics include MQLs, ARPU, and CAS.


SEO has become a necessary component in any digital marketing strategy for B2B SaaS companies. If you want to reach your target market and convert them into customers, you need to optimise your website to ensure it ranks as high as possible in the SERP.

You can effectively optimize your digital marketing strategy through SEO and reach your target market by following the tips above.